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How do you geographically map out your territory?

I just started my new gig at a K-8 SaaS company where I'm selling a new subject area (Math instead of World Language/English Learning). This means, of course, that I'll largely be prospecting from the ground up since I'll be dealing with entirely new contacts for a District's Math program than I would have selling language acquisition software. I have some referral opportunities, but I prefer to act like I don't and let those just be icing on the cake.

Before I get started with plotting clients and prospects to a map, I was curious if you all do the same and if so, do you simply save points on Google Maps or is there a different program i.e. a heat map that you prefer to use?
πŸ”Ž Prospecting
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