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How long is your cadence?

How many steps is your cadence?
Attached poll
*Voting in this poll no longer yields commission.
๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
๐Ÿ“ˆ Closing
28
Jackywaky
Arsonist
+9
Sales Manager
(Mail + Call) โ†’ (LI + Call) โ†’ (Call) โ†’ (Mail + Call)
Kinonez
Arsonist
+8
Team Lead
simple yet effective!ย 
bamageorge
Politicker
+8
BDR
Mail - Call - Mail - Call - VMย 
Kinonez
Arsonist
+8
Team Lead
How is it working out for you?ย 

is if for cold or warm leads?
bamageorge
Politicker
+8
BDR
Going wonderful!ย 
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No_ty
Catalyst
+5
Sales Dir.
sometimes takes more than that
Kinonez
Arsonist
+8
Team Lead
How long does your take?
No_ty
Catalyst
+5
Sales Dir.
20 - 25 touches
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EH20
Opinionated
+1
Manager
4 step cadence!
Kinonez
Arsonist
+8
Team Lead
That's short and to the point! how has your success been with that cadence?
AlphaCharlie
Politicker
+5
Account executive
I like it, the shorter the better!
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cifu
Opinionated
+1
SDR
short n sweet
Kinonez
Arsonist
+8
Team Lead
hahahah what ever works!
Chep
WR Officer
+10
Business Development Team Lead
3 email touches and like 7 dial steps

Kinonez
Arsonist
+8
Team Lead
Sounds solid! how did you end up with that killer cadence?
MrMotivation
Politicker
+4
Sales
Use this website:ย  https://cadencebuilder.com/
Kinonez
Arsonist
+8
Team Lead
Great site!! thank you!
Jagerb
SDR
Thanks man
RahRahBooty
Opinionated
+4
Business Development
Email, email + call, call, email +call, LI , LI, calendar dart
Kinonez
Arsonist
+8
Team Lead
Whatโ€™s a calendar dart?ย 
RahRahBooty
Opinionated
+4
Business Development
A blind calendar invite to connect. Surprisingly works really well. I do this every few months and run this cadence with a teammate. They act as my admin..Send the first email, the follow up, then I follow up providing value saying my admin will send over time to connect and my teammate darts them.ย 
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Lenca
Opinionated
+2
BDR
Shorter is better!
Kinonez
Arsonist
+8
Team Lead
I agree, what makes you think so?
Corpslovechild
Opinionated
+4
Inbound Sales Manager
Don't forget to add texting to your cadence. No one picks up anymore because of robo calls calling about your car insurance but people respond to texting.ย 
Kinonez
Arsonist
+8
Team Lead
Oh, this is a great tip, I had a campaign that included text messaging and we were hitting quota like there was no tomorrow!
Corpslovechild
Opinionated
+4
Inbound Sales Manager
When in the cadence are you texting them and congrats on quota ๐Ÿ’ช๐Ÿ’ช๐Ÿ’ช
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HappyGilmore
Politicker
+7
Account Executive
10-12 touchpoints, mostly emails with LI and Call sprinkled in throughout.ย 
Kinonez
Arsonist
+8
Team Lead
Long cadence, how is it working out? I've had little success with long ones, but know some others kill it using these!
HappyGilmore
Politicker
+7
Account Executive
To be honest, I have a decent amount of success particularly later on in my sequence as the messaging is a little more direct in terms of "hey does it make sense to talk now?" or along those lines. I spread mine out over almost 2 months so its not 10 touchpoints shoved together in 4 weeks.
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SandwichMan
Valued Contributor
+6
BDR Team Lead
5 steps?? That is just not enough touchpoints if you ask me. Need 8 at LEAST.
Kinonez
Arsonist
+8
Team Lead
My last one did have 5, had great results! Curious to know why a minimum of 8?ย 
SandwichMan
Valued Contributor
+6
BDR Team Lead
I'm an advocate of having 3 email steps, and 2 dials is like not even trying to reach out to them IMO. It takes like 6-7 dials on average to make your first contact with somebody, and phone is king.

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Beasthouse
Opinionated
+5
Corporate trainer
15 work days with a day gap every other day then 15 day cool off
Kinonez
Arsonist
+8
Team Lead
That's a long candece, is there a reason behinf it? You got my attention now!
Beasthouse
Opinionated
+5
Corporate trainer
yea we where not getting enough connects and some bigger accounts gave us the feedback that they appreciate the tenacity because they where just simply to busy to get to what they wanted to get due to managing fires all day everyday. so we softened it and spread it outย 
week 1ย 
3 calls 3 emails 3 voicemails
week 2ย 
2 calls 2 voicemails 2 emails connect and 3 comments on linked in

run 2 batches of 100 contacts each alternating every other day. the goal is to always be disqualifying... 60 percent of accounts won't even be on the list by week 3. any and all spare time at the end of the cycle is spent training on role plays or training them on how to coach other reps as they grownย ย 
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CharmingSalesGal
Opinionated
+6
Account Executive
7 touches within 16 days has been my sweet spot. It's mostly emails with a couple calls and LI touch points mixed in!

I've really tried to stick to the "short, sweet & to the point" emails tho.
Kinonez
Arsonist
+8
Team Lead
This sounds solid! I've had success with similar touches spaced between 2 weeks as well
Makarium
Politicker
+2
Sdr
Mail, call with no vm - Call with VM - Email - Call - Closing email.
SalesPaladin
Sr Director Sales
LinkedIn request -> double call -> mail -> call & vm -> LinkedIn InMail -> mail follow-up -> call & final vm
Kinonez
Arsonist
+8
Team Lead
Short and to the point, love it!
JC10X
Politicker
+8
Senior Sales Manager
10+ for sure! 20+ indeed!
Kinonez
Arsonist
+8
Team Lead
In my short run as a bdr Iโ€™ve had more success with shorter cadences. Why go for longer ones? In your experience do prospects tend to answer more after x amount of touches?ย 
JuicyKlay
Politicker
+9
AM
16 steps over 30 daysย 
Kinonez
Arsonist
+8
Team Lead
So you touch every 2 days?
JuicyKlay
Politicker
+9
AM
On average. But like day 1 is a call, email, and social follow. There are some 3 and 4 day gaps. These guys are tough to get on the phone.ย 
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SalesbeastMode
Catalyst
+4
Senior BDM
I have tried : 14 touches over 26 days in form of Email + LinkedIn + Call.ย 
Kinonez
Arsonist
+8
Team Lead
I actually have done something similiar!!ย 
SalesbeastMode
Catalyst
+4
Senior BDM
Hope that worked and the job was done.ย 
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TheRealVladimirPutin
Opinionated
+5
AE
3 phases with 2-3 touches each, spread over about 6 weeks for target accounts. Only the first phase has a call.ย 
Kinonez
Arsonist
+8
Team Lead
Why only the first?
TheRealVladimirPutin
Opinionated
+5
AE
Maybe it's a cultural thing but I've found hammering calls over a short period doesn't work well for my region. This also allows me to completely automate the other steps so they just work in the background.ย 
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User1234567
Politicker
+5
User1234567
call email call call mailย 
Kinonez
Arsonist
+8
Team Lead
Have you found success with that?
GDO
Politicker
+6
BDM
Li - mail - coldcall - mail - cold call - cold call - break-up mail
Kinonez
Arsonist
+8
Team Lead
Mine is:
mail - double call - mail - call and vm - mail - Li request (Friday) -mail ย - Li follow up (Monday) - call - mail - call and final vmย 
AlphaCharlie
Politicker
+5
Account executive
Thanks for sharing so your cadence starts in the middle of the week? why not on monday?
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bi
bigsauce
SMB AE
SMB first email then second 3 days later โ€œthoughtโ€? And just email 7,000 people once a month. Youโ€™ll book 20 meetings a week and GG
3
Cadence Touchpoints
Discussion
5
How many touchpoints do you incorporate into your cadences?
mc
+31
uncorpse , ย  AdLunam , ย  mcmordor ย  and 31 people voted
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+135
neversettle , ย  TheNegotiator , ย  napped ย  and 135 people voted