How you view competitors

So I was thinking about this the other day. Many of the people who work for competitors in my industry/region I actually have a solid professional /acquaintance type of relationship with, some of whom are actually good friends at this point.


When you are calling on the same customers and attending the same events together for years it was kind of inevitable. At first I was admittedly standoffish (like who is this person trying to take my sales??), especially pre-pandemic when you could run into them at the customers office at the same time, and this would happen frequently. But now there is a lot of comradery built up, we talk about each others families even, it is truly a friendship at some levels, especially the ones who have good reputations (you for sure hear the same names over and over again, and clients are not shy about giving opinions typically).


Frankly in our industry and market, there is a lot of cannibalization going on too. I know many of the people who work for competitors because I use to work with them at one point. And there is always the chance a competitor today could end up working with me in the future. It is the same with customers, many of them jump around to different contractors and engineers over the years.


I was wondering, is it like this in the tech space?


Do you have relationships with your competitors? know who they are individually? Run into them often? Or is it always an 'us VS them' approach regardless? If you do run into them are you professional and courteous, chat them up? Or do you immediately challenge them to Mortal Kombat?


How big of a deal is individual and company reputation in your various industries?

๐Ÿ›ข Energy & Industrials
๐Ÿค Networking
15
CuriousFox
WR Officer
7
๐ŸฆŠ
Dude back in my drug rep days you made BFFs with your competition in the waiting rooms. We were all suffering together. So we figured out quickly we could trade samples with each other. #themoreyouknow
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
nice job benefit ;)
HVACexpert
Politicker
1
sales engineer
Yoooo I love it! Lol
GDO
Politicker
4
BDM
It depends. Some niche tech spaces can certainly have these traits. However if you see the tech space as a whole it way to big to look like this
HVACexpert
Politicker
1
sales engineer
What about in your region? Or is that not a thing? Have any good or bad relationships with those at competitors?
GDO
Politicker
1
BDM
Problably more overlap in a small region or in hotspot cities. Would not know about that tbh. I live ina rural area and always wfh
4
Retired Sales Professional
Keep the Mortal Kombat to the video games and movies. When I was in sales I new which of my competitors I needed to befriend in order to communicate with them and get what ever information I needed.

There were those that i kept at a distance. This doesn't mean that I have full trust in the individual I befriended. I had the mentality of keep your friends close, keep your enemies closer. You get more bees with honey then you do with vinegar.
HVACexpert
Politicker
1
sales engineer
Haha! Sure I didnโ€™t mean literally fighting people. And I agree you can certainly lower peopleโ€™s defenses if you are genuine and friendly. And therefore maybe they share more insight with you.
1
Retired Sales Professional
I only say that because in the industry I worked for the Mortal Kombat situation was real.. ๐Ÿ˜‚
HVACexpert
Politicker
1
sales engineer
๐Ÿ‘€ tell us more
2
Retired Sales Professional
Space was critical in the beer industry and your competitor's were constantly stealing it as well as you dealing with all the thousands of new and old brands between all competing companies.

They were out to take the best and most visible space. We had goals to hit and commission to be made and these moves could not only take money out your pocket but can get you into a real hot water with managment.

So confrontations in accounts were a normal way of doing business because you ran into them everyday. Let me just say blows were thrown and treaties were made.
Sunbunny31
Politicker
1
Sr Sales Executive ๐Ÿฐ
My husband used to work in the soda industry. You are not kidding. He did say the chip and bread guys were the worst, though.
1
Retired Sales Professional
๐Ÿ‘๐Ÿ‘
HVACexpert
Politicker
0
sales engineer
Wow thatโ€™s wild!
ThatNewAE
Big Shot
1
Account Executive - Mid enterprise
A wise approach. All that "kill your competition" seems so forced to me. You can't possibly know what's happening in the market, and specifically what the competition is doing differently, if you don't befriend them.
LASTLY- You are not married to your company. If there's no non-compete clauses, you might actually end up in a competitor company and might have to then adapt to their ways of selling.
1
Retired Sales Professional
๐Ÿ‘๐Ÿ‘
jefe
Arsonist
3
๐Ÿ
They're all just people trying to make a living. Sometimes if a company plays dirty there can be some ill will, but generally the other guy at the conference won't be the driving force behind that.
Best to play nice.
Phillip_J_Fry
Opinionated
2
Director of Revenue
In my experience, tech can be pretty broad, so while you can run into the same people it can be rare.
Occasionally, I'd have a colleague jump ship to a competitor, but after the pleasantries and catching up, it was business as usual.
Present the strengths of my product and let the customer decide who is going to be the better fit.
J.J.McLure
Politicker
2
Owner at *redacted*
We have the best product in our market (I'm not just red pilled, it's really good), our biggest competitor is far behind and knows it, so they resort to all sorts of gimmicks and lies.
I always protect my personal reputation and as a company we are all on the same page that we don't go low, always take the high road. So I will be professionally polite to my competitors, but it is very much an "us vs. them." I make sure nobody can say a bad work about me, but I don't need to have any type of relationship with them.
I always believe individual and company reputation is paramount if you're playing the long game.
Sunbunny31
Politicker
2
Sr Sales Executive ๐Ÿฐ
In my corner of the tech world, it's a lot of the same people. We share partners, we often have worked together in the past, or have been in competition multiple times. One of my good friends from a past role where we worked together is now working for a competitor. I don't ask for specifics about deals she's working on; I won't share anything about my solution, strategy, or pipeline with her.
It's like being on a team. You can be a good sport while you work the opportunity. Keep it clean. You never know if you're going to work with any of these people in the future, so maintaining professionalism is a great idea.
HVACexpert
Politicker
1
sales engineer
Exactly, you at least want to keep it cordial
Beans
Big Shot
2
Enterprise Account Executive
We're the largest and best player in a niche space, so I'm always complimentary of them but highlight the differences (which also justifies the increased cost).
Pachacuti
Politicker
2
They call me Daddy, Sales Daddy
Unless you have a moral issue with the way your competitor does business, there is no reason you can't associate with them at conferences, etc. You never know when/if you might be reaching out for a job (or they reaching out to you).
pirate
Big Shot
2
๐Ÿฆœโ˜ ๏ธ Account Executive
I made friends in my previous orgs and people move on to competitors or come back or switch industries. I guess on sales level it's usually same customers are shit to everyone, nice people are nice to many etc.
Diablo
Politicker
2
Sr. AE
Its good to be connected without sharing much about what's happening in your/my company. Small world, you never know who you'd need or who'd need you.
FinanceEngineer
Politicker
1
Sr Director, sales and partnerships
Always, ALWAYS, treat the competition like someone you know/like. It looks really good that you wonโ€™t badmouth them and it allows you to have a place if you want to move up faster or you fall out of your current spot.
Kosta_Konfucius
Politicker
1
Sales Rep
Once you stop drinking the kool-aide you realize your competitors are very similar
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