Hi All,
I'm trying to research Priority Engine, from TechTarget. If you're using it and have any opinions (one way or the other), I'd be interested in talking to you.
Thank you!
T
Is anyone using Priority Engine, from TechTarget?
10
No, I have not and do not. I apologize. I DO however, shop at Target from time to time.
Priority Engine. Is this like a Search Engine on priority?
No, it's a sales enablement platform that identifies IT buyers showing buying intent.
So like ZoomInfo?
In that case, like any tool focusing on buying intent using internal signal, they donโt work without :
1) a proper tracking plan on the website and product you sell (if software)
2) a proper identification of the right intent signals and set up of the tool
If you donโt have a technical person that can take the lead on this, I wouldnโt recommend it
1) a proper tracking plan on the website and product you sell (if software)
2) a proper identification of the right intent signals and set up of the tool
If you donโt have a technical person that can take the lead on this, I wouldnโt recommend it
๐
I think it's important to call attention to the notion that TechTarget only identifies what their audiences are doing on their own sites and nothing more. Yes, they offer a pixel to install on your own webpage but they have no transparency into what happens with your ICP when they aren't on those two endpoints. As you can imagine, that void represents the largest amount of acvitity for your buyers.
Not really. ZoomInfo's intent capabilities are really nothing more than a Bombora clone. They track mostly using 3rd party cookies, bidstream data, etct.
The only deliverable is topic specific insights into what a given account is doing and not what a particular person is doing from within that account.
The only deliverable is topic specific insights into what a given account is doing and not what a particular person is doing from within that account.
Nope
What is it?
neva heard of her
We rolled it out at my old company. As far as I know it provided zero value and no one used it, this was account management in a limited patch though. Greenfield new business may be different
Good information! Thx.
Donโt even know it
Never heard of it.
Trash we just got rid of it
Good info, thanks!
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