Is this a pricing problem or am I missing the talk track?

I sell a SaaS product that that's priced per user (minimum 12 month contract), almost always used by the whole workforce and mainly purchased by companies with 100-2000 employees.
With our pricing model, customers start paying for all users from day 1 even though there's typically no more than 5-10 people that need access throughout deployment, which roughly takes 2-4 months.
A prospect today was shocked when I told them they'd have to start paying for all users although the vast majority wouldn't access for the first few months at the very least.
I didn't really know what to answer since strangely this hasn't come up that much as an objection in the past but I totally get where they're coming from.
What is your experience with situations like this and how would you deal with it?
🧠 Advice
📈 Closing
☁️ Software Tech
6
poweredbycaffeine
WR Lieutenant
8
☕️
Negotiate additional months for free to offset user costs during implantation. E.g, a 14 or 16 month contract.

Another lever: discounted or free onboarding (if you charge a fee)

It doesn’t make sense that we sell this way, so let’s make it easier to buy.
braintank
Politicker
2
Enterprise Account Executive
Great idea
SaaSsy
Politicker
2
AE
Yep, we do this as well - it’s often more about just getting to that equitable partnership feel l, and giving the prospect a small win for spending a lot of dough with you.
CuriousFox
WR Officer
2
🦊
Makes sense to me 🤷‍♀️
ZVRK
Politicker
1
Enterprise Account Executive
When we get push backs like this one (has happened a few times), we’ll change the “product start date” in the order form and push it 2-3 months later (that’s approx the length of the setup project for us).

Mind you this is only for larger deals, with a handsome ACV and/or a solid potential for upsell in the future.
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
A ramp period or delayed start date can work wonders!
Maximas
Tycoon
1
Senior Sales Executive
Don't you offer a free trial first,if not check if you could get an exception for a better discounted rate per each additional user!
Pachacuti
Politicker
0
They call me Daddy, Sales Daddy
I would bring in your mngt.
6

How do you go up against competitors who are always lowballing pricing?

Question
8
10

Are you leveraging Pricing expirations as motivation to close by a certain date? If so is it effective?

Question
10