thestifmeister

SDR

Lead Gen... for F&%^ sake..

How important is lead gen?.. How can it affect your overall performance? If you are efficient, somewhat knowledgeable enough of your own product to know how to gain interest in a prospect.. or just an overall "badass" at your job(theoretically speaking).. How can good or bad lead generation affect your performance, dashboards, KPI's whatever you prefer calling them, and how important is it? I want answers, and I want them NOW!...please...😎 (I know this seems like an obvious answer, but I think to some it isn't. So I need people to elaborate for me so that I may gain perspective on the matter.)

🔎 Prospecting

👑 Sales Strategy

🤝 Networking

37 comments

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poweredbycaffeine

WR Lieutenant

☕️

What are you even asking? Why is lead generation important as a part of the function of sales? Well, to start, it's how you drive sales...generating leads. Whether that be outbound or inbound depends on the model of your sales org and your role specifically as an SDR.

thestifmeister

Contributor

SDR

I agree, seems a bit silly. I ask because leads are important and I feel like some people think senseless calling is better.

poweredbycaffeine

WR Lieutenant

☕️

What do you do with leads? You call them.

I'm confused about what you are trying to clarify or qualify here. Are you trying to say that generating leads for your ICP is a more valuable use of time than calling anyone that works at a company that "could" buy your service?

thestifmeister

Contributor

SDR

No, but if you are given a specific list from your company to call that has bad leads that are a waste of time then I think the subject is important. Especially if your performance is based on data that is gathered from a CRM where these leads are stored.

Diablo

Politicker

Sr. AE

This is part and parcel and hence cross collaboration with lead gen/marketing team plays a very important role so they can strategize and spend money at the right channel/content/medium blah blah blah to get better ROI.

Ultimately, they also have to look at conversion (%) and they can drive that only if they have valuable feedback from you.

thestifmeister

Contributor

SDR

Exactly, but marketing should already have a good idea of who to put you in front of so that % ratio can be hit or surpassed if you are doing your job of course.

Diablo

Politicker

Sr. AE

Sometimes it happens that both are new to the org and we face customers directly and hence we have more insights for them. So I partially agree with you :)

someoneinsales

Tycoon

Director of Sales

Pipeline is like a Fire. Leg gen in the kindling needed to start the fire and keep it running. Without fire, you die and bears eat you. The end.

thestifmeister

Contributor

SDR

Nice poem

Kirby

Politicker

Sales Representative

I have no idea what you're asking. Lead gen is important if it's part of your job...? And obviously, if you're not talking to the right people, or you're not smart enough to specifically target people who recently started at companies, then your overall results will suck. Also obviously, if you have poor data, your emails won't be opened and nobody will answer. But I have literally no idea if that's an answer to your question.

thestifmeister

Contributor

SDR

Well, you answered it pretty damn well...

Kirby

Politicker

Sales Representative

Okay, cool. Sorry if I was a bit of ass in my tone. I just was confused.

thestifmeister

Contributor

SDR

No, I didn't specify enough you are right so I justify the confusion lol

paddy

WR Officer

Director of Business Development

What do you mean by lead gen exactly? Lead gen varies significantly depending on if you are selling direct to consumer or B2B

RealPatrickBateman

Politicker

🔪Amateur Butcher🔪

Lead gen MATTERS because ultimately it comes down to where you spend your time. if your lead gen sucks than you are spending time on low-value targets. If your lead gen is good than you are spending time on high-value targets. Either way, closing is up to you. But lead gen goes a long way toward time management and efficiency.

thestifmeister

Contributor

SDR

now we're talking...

RealPatrickBateman

Politicker

🔪Amateur Butcher🔪

Think of it like Batting Practice. Each lead is a new pitch, some are way outside the plate, hard to hit, but every now and then you can hit a dinger. And then some are right down the middle and you crush one out of the park and do a victory lap around the bases. The more good pitches you see, the more confidence/experience you gain and thus your close-ratio goes UP.

We want GOOD PITCHES right down the plate.

Cheers. Bateman, out.

RedLightning

Politicker

Mid-Market AE

What are you asking?

thestifmeister

Contributor

SDR

I restructured the question my appologies.

RedLightning

Politicker

Mid-Market AE

I still don't understand

thestifmeister

Contributor

SDR

amgarcia071

Executive

kykingjelly

Lead gen should come from marketing….. period

Do.it.for.the.checks

Politicker

Account Executive

TLDR comment section... what the fuck are you asking?

thestifmeister

Contributor

SDR

If your mom knows how much value good lead gen takes part in sales is what I'm asking

LordBusiness

Politicker

Chief Revenue Officer

As a sales leader, I build my team to hit 100% of my target without marketing generated leads. If marketing does it’s job, then my term is over performing

thestifmeister

Contributor

SDR

yes.

Closeitalready

Valued Contributor

Head of Sales

Lead gen is extremely important. If your pipeline sucks then you can be the best seller but you won‘t sell shit. I often see that Data is really poor in companies. For example We have a marketing lead gen, but I and my team still research our prospects on our own. My closings are generated mostly of my own researched Leads and I did not even called them because they called our company proactively and it comes directly to me because I‘m sitting on that account.

thestifmeister

Contributor

SDR

inbound leads must be nice.

Closeitalready

Valued Contributor

Head of Sales

Yes def. is but there is hard work behind it with a good research. Own created inbound gen.

EmptyCupOfTea

Valued Contributor

Growth Marketing Manager

I think you're asking about the quality of leads rather than do you need to generate leads because you can't make sales without generating leads first.

there's a simple process to follow to generate better leads, it goes a little something like this:

- identify prospects to engage
- engage the first message
- no response, wait 2 days engage again
- repeat the process till you get a response but don't be annoying or spammy, stop after a few tries

If you're getting no responses or a lot of no's then consider the following:
- Is your engagement the best it can be
- Are these prospects people who will need your service
- Are you speaking with the decision-makers

If they do respond but no sales come of them
- see how far they go down the sales process and where they drop off
- if the majority lead to no sales then there are two things to consider
- Your sales pitch
- Are these bad leads (do they need your service)
- Are you speaking with the decision-makers

If they end in sales
- you're doing something right and need to learn from it and apply it to other sales processes

Hope that helps!

sellingsellssold

Politicker

SDR

If I think what you are asking is correct I would say that lead gen is not that important in sales. If you are good at your job and try hard then it does not matter.

RealPatrickBateman

Politicker

🔪Amateur Butcher🔪

@Justadudesellinstuff this is the most Mormon answer of all time. "If you are good at your job and you try hard"... OK Mr. Rodgers

thestifmeister

Contributor

SDR

lmao

CuriousFox

WR Officer

🦊

☠

thestifmeister

Contributor

SDR

Well, let's agree to disagree, if you are not talking to the right people, you aren't doing your job, and wasting your time.

IYNFYL

Politicker

Enterprise SaaS AE

Depends on really the sales org structure to get more info on strategy. I’ve worked with some companies that didn’t have an internal marketing team so you had to do all the shit on your own. Worked for others that they have in house staff with SDR/BDRs but at the end of the day you get out what you put in

DungeonsNDemos

Big Shot

Rolling 20's all day

If there are no leads, there is no one to sell to... Is that what you're asking? quality of leads?

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thestifmeister

Lead Gen... for F&%^ sake..

37 comments

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