Play Hard, Sell Hard: There's No Middle Ground

Sales is a zero sum game.

For every customer you win, another company loses.

For every key hire you poach, another company gets weaker.

For every massive renewal you secure, other companies lose the opportunity to grow.

Sure there's all the collaborative, partner selling, let's all grow the market together bullshit that people throw around at the beginning.

But ultimately, business is war. Sales is the front lines. And there can only be one winner.

Don't believe me? Check out how that "partnership" between Gong and Outreach is going right now 🍿 👀

Yeah, exactly.

Play to win.

<SM