Cothrock profile picture
Cothrock profile picture

Cothrock

Account Executive

Catalyst
Opinionated
Valued Contributor
+3

Sales Trainers: effective or waste?

World class athletes all have coaches/trainers they work with on an ongoing basis. I read sales books, follow all the sales "experts" on LI, but am considering hiring a sales trainer to work with every month. There's tons of room for improvement.


Any of you have experience with an ongoing sales trainer? Anyone you might recommend?

5

9 comments

Sort by:
Blackwargreymon
Politicker
1
MDR
Good for beginners in sales who want to immerse themself with new content. Not that great for sellers with experience. Most of the stuff taught in. those courses is put out for free by the trainers in their content. 
Trinity
WR Officer
0
BusDev
I would make a list of the ones you're interested in partnering, and interview them. Be upfront about what you're looking for/expectations. Look for someone who is organized and can show you how to read public companies' financial statements if you're prospecting into C-suite (I haven't really found one that knows how to do this or have this in their curriculum). 
I get more from reading books but I've joined a couple of Patreon Groups like KD and Scott Leese and both have been valuable  and not bad for $10/month
SgtAE
WR Officer
0
AE
I've picked up/gone through my fair share of sales training so far. 

Sandler, John Barrows, Straight line selling. 

What I can say is it's hard to stay consistent with the training.

My biggest pet-peeve with sales training is that it's always crazy expensive for bespoke training. Now obviously it's justified as you'll make your investment back, but it still hurts your hip pocket more. You'll pay a lot less for comparative services in any other industry. It's just that sales knows how to justify ROI better than them.. 
Sales
WR Lieutenant
0
Jedi
Good for beginners in sales who want to immerse themself with new content. Not that great for sellers with experience. Most of the stuff taught in. those courses is put out for free by the trainers in their content. 
JC10X
Politicker
0
Senior Sales Manager
100% Effective! Eric Mathews (Vonage SDR Enablement)
FullyDiluted
Opinionated
0
Account Director
Most are garbage + regurgitate the same thing over and over again.

HOWEVER

Craig Wortman is good.  My old company hired him for 2 SKOs and he was really good + had stuff that was actually applicable.
MR.StretchISR
Politicker
0
ISR
I've picked up/gone through my fair share of sales training so far.
Cyberjarre
Politicker
0
BDR
Sandler, John Barrows, Straight line selling.
Clashingsoulsspell
Politicker
0
ISR
I've picked up/gone through my fair share of sales training so far.

Related posts

46
Members only

1:1 with your sales manager. Productive? or Waste of time?

Question
🧢 Sales Management
130
12
Members only

Best Sales Trainers?

Question
📚 Resource
60
17

Sales Trainers?

Question
👑
☁️
😎
13
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.