I recently had a meeting with the CEO and Co-founder of a SaaS company in the healthcare vertical. They've been in operation for just over a year, 15 employees, raised seed round, have 20+ customers, and hit a little over $1 million in ARR. All business has been inbound. No outbound strategy in place.
They're looking to hire an Account Executive (AE). Given my background in defining Go-to-Market (GTM) strategies for companies, I'm intrigued by the opportunity to help them shape their GTM approach. However, I'm concerned about certain risks, such as the absence of a clearly defined product-market fit and a standard sales process. With no historical data on outbound sales performance, commission estimates become quite uncertain. To address this, I have negotiated a higher base salary.
I'm also considering requesting a letter of commitment from the employer, ensuring a minimum of 12 months of employment. I don't want to jump in this and it doesn't work out due to factors beyond my control and get the can.
I'd appreciate insights from anyone who has taken a similar step or has advice on navigating this situation. Thx!
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