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letmeofferyouthis

SDR Trainee at Ramped Careers

Opinionated
Good Citizen
Fire Starter
+1

Storytelling

Q: When cold calling, do you consider storytelling an important part of your approach?


Or how would you describe your winning strategy?


Noticed that a lot of successful cold calls (mine at least) involve some element of storytelling- you know, complete immersion into their situation & problem, and crafting a story on how your solution touches every aspect of that. 


Sure, sounds good, but is there any way you can develop that skill? I was hoping to get some feedback from the SAVAGES. 


UPDATE: Great feedback here. I think it comes down to learning more from your customer success stories, and maybe when actually on the phones, just being present.





🧠 Advice
📞 Cold Calling
🙂 Rapport
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11 comments

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MCP
Valued Contributor
3
Sales Director
It’s really just anecdotes. Don’t you tell your friends / family anecdotal stories? There’s your practice right there.
In sales, actively listen for the 3 things they say that your solution is great at solving & be prepared to talk about how you’ve helped others with similar situations.
Just like anything else, your stories should help them see themselves in the desired results. That’s your goal. Then you ask them if they want to see how (that’s the demo) & the job is well on its way to getting done.
By the way, you don’t have to be a natural to be good at something. Give yourself more credit. You’re already seeing good results based on your first sentence.
End of line.
letmeofferyouthis
Opinionated
0
SDR Trainee at Ramped Careers
Appreciate this MCP thanks
Diablo
Politicker
1
Sr. AE
Where do you get stuck in the process you feel?

I true to understand their use cases and understand what they think their ideal solution would look like.
letmeofferyouthis
Opinionated
0
SDR Trainee at Ramped Careers
Engaging the prospect, I think- it's one thing to surface a pain point and then feature dump. It's another thing to get them interested in solving the problem. 

But I see what you're saying... use cases would help - every business is unique. 
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
Do you have customer success stories or wins you can read up on? Those can help you build your knowledge of how your products and solutions resolved the issues at other companies. Then you can use those to relate to what your prospect tells you when you listen.
letmeofferyouthis
Opinionated
0
SDR Trainee at Ramped Careers
Good question - I do not. 

But great point, customer success stories would be a really useful perspective! Thanks mate! 
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
If you don't have formal success/win stories, I'd ask other reps who have sold deals to share those with you so you can weave those in.
LordBusiness
Politicker
1
Chief Revenue Officer
The secret sauce is about taking a very complicated concept or thing, and be able to put it into a single phrase or sentence.  No VC/PE bullshit buzzwords, etc.   



Example -  If your company is an AI based recruitment software/technology -> "I know from speaking to my current clients that sourcing new candidates is the worst part of your job. Its tedious and boring, our solution eliminates that, is it worth 30 mins of your time to find out how" 

letmeofferyouthis
Opinionated
0
SDR Trainee at Ramped Careers
That's excellent! Thank you, super clear and to the point. 
CuriousFox
WR Officer
1
🦊
A very fast story.
cw95
Politicker
0
Sales Development Lead
Story telling definitely but only when it sees fit! If you go into a case study without the 'nudge' being there it will come across as almost desperate to prove your worth!

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