Ace

CEO

Struggling with cold-email leadgen

Hello folks,

As the title suggest, I want to enrich my pipeline with more leads. I have been getting a few leads here and there but honestly I feel like we can get more. I want to understand some of the tactics/narrative/tricks that you guys are using to attract good leads through cold emails

👑 Sales Strategy

💌 Cold Emailing

📣 Demos

9 comments

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Gasty

Notable Contributor

War Room Community Manager

Outbound is about 3 things:

1) Have the right data (ICPs and Persona)
2) Create the right messaging (relevant to the ICP and persona)
3) Deliver in the right manner (cold calls / emails / GIFs/ videos / linkedIn)

CuriousFox

WR Officer

🦊

Are you calling on C-Levels? SMB, Enterprise, etc?

adrienmc

Good Citizen

Founder @LaGrowthMachine

Can you provide more context regarding your ICP ?

antiASKHOLE

Tycoon

Bravado's Resident Asshole

Depends on the market you are selling into and level within that market.

jefe

Arsonist

🍁

More info pls

Saleswithsingh

Good Citizen

Sales manager

Narrow down the niche to segment the lead list to add hyper personalisation at scale

playerone

Politicker

Regional Account Executive

Your email needs to be relevant first of all, which means you need to be reaching out to the right person. It should also be personalized and concise. Short three sentence emails are my winners. It should take less than 50 seconds for them to read it and in that you should identify the pain point, then get their interest.

Saleswithsingh

Good Citizen

Sales manager

Steps for winning the cold email lead gen game

1. Build the ICP(be very clear about the avatar you are targeting)

2. List building(use the tools like apollo, LI sales nav, etc.)

3. Segment the list into A, B and C( A list are a most high-value prospect and you need to take at least 15 to 30 mins about researching them and writing email copies manually, For B list you should invest 5 to 10 mins per prospect and add personalization according to batches, for c list you should only give 1 min per prospect and use AI for personalization at scale)

4. Email copies and sequence( do your research to find pain points to write killer copies).

5. Test(AB test the campaign and tweak the offer, messaging, and angle from the feedback you got from the first sequence )

GALACTIC

Politicker

Account Executive

noooo this sounds like work, pls just make the leads happen

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Ace

Struggling with cold-email leadgen

9 comments

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