Week one...

Thanks too all community members for your wishes and suggestions on my last post (also my first post in war room). Sharing summary of how my Week1 went as Founding AE for an EdTech startup


  • It's crazy how warm and welcoming everyone was. Even and especially sales team. Culture seems to be very tight here, and they've done a good job in not letting anyone in who doesn't fit.

  • I received my joining kit - macbook, bag, coffee mug, bluetooth speakers, notebooks, stickers. Plus, you can take whatever merchandise you want from a shelf kept on every floor. Pick n go - nobody cares.

  • Had 1:1s all week. I was being proactive and scheduled them myself, instead of waiting for someone to tell me to. I also started listening to call recordings on Kaia outreach by myself, which again nobody asked me to.

  • My role is to start expansion in International Markets. We get lot of inbounds from int. everyday, there's nobody that focuses on it before me.

  • Everyone had a common advice: focus on discovery a lot more than selling or closing for initial 2 months.

  • They suggested dumb down the discovery process as much as possible, and ask VERY open-ended questions - let prospects explain to me what they want like I'm 5. This might work since ICP is teachers - who love to explain stuff anyway.

I'm a little fearful tbh since this is my first AE role ( that too Founding AE). But looking at people and culture and how supportive everyone is, maybe I pull this off. I will be back next week with week2 summary.

Happy Friday War Room.

https://bravado.co/war-room/posts/new-beginnings New beginningsโ€ฆ [Discussion] | Career Goals, Onboarding Starting a new role with an edtech + saas firm today. I am taking the position of Founding AE for International Markets. If Iโ€™m successful (would get to know in next 3 to 6 months) Iโ€™d get to build the...
๐Ÿš€ Career Goals
๐Ÿ›ฉ Onboarding
๐ŸŽ’ EdTech
16
pirate
Big Shot
4
๐Ÿฆœโ˜ ๏ธ Account Executive
Well done you on the new role!I'd say that keep up with those 121s they're useful
QWhiz
Big Shot
1
Founding AE / ex-SDR
thatโ€™s the plan
Sunbunny31
Politicker
4
Sr Sales Executive ๐Ÿฐ
Will you be dealing with the COEs as well? (County Offices of Education)? Most curriculum and tech decisions are made there - but Iโ€™m not sure what you are selling.

Sounds like youโ€™re off to a good start!
QWhiz
Big Shot
2
Founding AE / ex-SDR
I might, I donโ€™t know what I donโ€™t know today. I might. Seems youโ€™ve sold to them in past?
Sunbunny31
Politicker
4
Sr Sales Executive ๐Ÿฐ
More than a few years back, I sold EdTech for what had been a respected company at the time. Occasionally teachers would buy a few items here or there, but considering that curriculum is set first at a state level, then down to COEs - and that's where the money is when your product/solution maps to the state standards - we would focus on COEs as our target market. You'll also be well-served to understand the universe of grants and also budget cycles; the COEs and districts will have budgets they are given with use or lose money and/or they will leverage grants heavily to acquire products or solutions.
But, I don't know what you're selling and what problems you solve, so my answer is very broad.
braintank
Politicker
1
Enterprise Account Executive
Solid advice!
jefe
Arsonist
0
๐Ÿ
You definitely want district and above conversations as much as you can.
SoccerandSales
Big Shot
3
Account Executive
Looks like you are in a great spot, keep up the hard work and you will be closing in no time
QWhiz
Big Shot
0
Founding AE / ex-SDR
excited for the first
Diablo
Politicker
3
Sr. AE
Great job so far, you will do well. All the best !
QWhiz
Big Shot
0
Founding AE / ex-SDR
thanks diablo
braintank
Politicker
3
Enterprise Account Executive
Are the teachers also the buyers?
QWhiz
Big Shot
0
Founding AE / ex-SDR
more like champions, help us sell to the DMs - director tech, principals, instruction tech, etc
Justatitle
Big Shot
1
Account Executive
love to see it.
lowhangersalesbanger
Executive
1
Director of Sales
Being a founding anything is always exciting. Best of luck to you!
Maximas
Tycoon
0
Senior Sales Executive
Absolutely nice work,that's definitely a working place of my dream,can I get a recommendation there,lol.
CuriousFox
WR Officer
0
๐ŸฆŠ
@BmajoR ๐Ÿ‘€
2

One week left of the month?

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5

One of those weeks

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ITS ONLY BEEN 1 WEEK

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