Last quarter was pretty rough for my team (SaaS product) and I'm willing to bet it was for you to.
I'm doing two things differently to make it a better 2nd half of the year.
1) Prospecting: I'm branching out on a different ICP that we had some success with in the past but my marketing team likes to ignore them. This changed at the start of the year and since then I've had way less Opportunity in the segment.
One of my biggest deals last year was in the segment and I'm going back to the business case they had to create new prospecting messaging that will resonate with others due to it affecting my customers bottom line.
We will see what happens! If I don't do anything differently I fear that I'll be in the same spot I was in at the end of Q2.
2) Asking for referrals more. I've finally been at my company long enough to have successful customers who I can now ask for any referrals in their network. The platforms I can offer are relevant across a few hospitality industries and many people know each other.
Marketing and our Success teams try to do this at yearly intervals but because I have the best relationships from the sale, this has worked in the past. it's easy to neglect though when running a bunch of other deals 2 quarters later.
All that being said, what are you changing up??
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