I'm trying to coach a new SDR a bit - oddly enough I never really held that role (came from a field that doesn't have them).
What makes a great SDR in your opinion?
What makes a great SDR?
10
I would say a couple things, develop a plan and stick to it. Consistency is key since its such a grind.
Also detach from the outcome, just because you didn't set the meeting doesn't make it a bad call. Take a way something positive and incorporate it in your outreach
Also detach from the outcome, just because you didn't set the meeting doesn't make it a bad call. Take a way something positive and incorporate it in your outreach
nailed it! consistency, and detach from the outcome. If you can do this you will last.
Most younger people need constant reassurance about what they are doing. It stems from being told they are special their entire lives. So reassure your SDR they are a special flower in the garden
They also like to know they are saving the planet. So be sure to let your SDR know that every demo they book will save a penguin, or A dolphin, or something.
Finally, they like participation awards. Just showing up is a monumental accomplishment for many nowadays. So be sure to send your SDR a daily participation certificate via email. Have Marketing make one up.
Hope that helps 😉
They also like to know they are saving the planet. So be sure to let your SDR know that every demo they book will save a penguin, or A dolphin, or something.
Finally, they like participation awards. Just showing up is a monumental accomplishment for many nowadays. So be sure to send your SDR a daily participation certificate via email. Have Marketing make one up.
Hope that helps 😉
Some traits I’ve seen in the best SDRs:
- insanely curious
- disciplined
- growth mindset (coachable)
- organized
There’s probably nuances to all of these, but anyone I’ve worked with/hired that’s crushed it has had these in spades.
- insanely curious
- disciplined
- growth mindset (coachable)
- organized
There’s probably nuances to all of these, but anyone I’ve worked with/hired that’s crushed it has had these in spades.
Totally agree.
Resilience.
ATTITUDE & EFFORT
Curiosity and overall consistency. Being an SDR is a grind
consistency and detachment from the outcomes. Some will some won't who cares who's next.
Understanding what they are calling about. I know many SDRs who have no idea what the product is, and just spew nonsense trying to set a meeting. Help them understand the benefits of the product, and where it fits into the prospect's environment. Help them understand general objections and remind them to slow down. Let the prospect speak more than they do.
I would say that top SDR must be:
- Organized
- Honest and transparent with the prospects
- Know the product as if it is his/her sibling.
- Be able to keep the activity performance.
- Organized
- Honest and transparent with the prospects
- Know the product as if it is his/her sibling.
- Be able to keep the activity performance.
Plan your work and work your plan... EVERY DAY
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