My first "Aha!" moment was learning that saying less can be more. When I started I had the tendency to over explain things, and lecture to a prospect. When I made the shift to presenting them open ended questions, I immediately noticed a change in tone and success with prospects.
Ex.
Old: This is how this product will solve your problems X,Y,Z.
New: If you brought on this product, what problems do you see it solving?
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