ZoomInfo acquiring Chorus...bad news for Gong?

Just saw the below press release... we nearly went with Chorus over Gong, this could make them pretty competitive. What's everyones thoughts on this one?




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We’re excited to announce that ZoomInfo has agreed to acquire Chorus.


As you may already know, Chorus captures and analyzes all customer calls, meetings, and emails, unearthing insights that enable revenue teams to deliver tailored coaching, replicate winning behaviors, and target with greater precision throughout the buyer journey. Without Chorus, sales conversations are a major blind spot for sales leaders, especially given the increasing trend toward digital go-to-market.


ZoomInfo has a vision to build a go-to-market platform that not only provides best-in-class data, but also leverages that data in new ways to help you learn about your target buyers and interact with them more intelligently than ever before.


The power of ZoomInfo’s industry-leading B2B intelligence plus Chorus’ real-time insights during customer calls enables:

  • The ability to identify if your team has effectively engaged with the right people about the right topics.


  • A detailed scope of your buying committee with insights about meeting participants and contacts involved in sales and support processes.


  • Search filters to identify calls that reference specific keywords and topics, and initiate proper action.


  • Workflows to automate go-to-market plays through different engagement channels based on Conversation Intelligence.


We invite you to explore this new solution to support your insight-driven teams, now as part of an unmatched go-to-market platform. 

Game changer?

Attached poll
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☁️ Software Tech
🛠 Tools
9
Blackwargreymon
Politicker
1
MDR
We license both. If Zoom comes in at a compelling price point and the features are there then it’s bye bye Gong. 
Clashingsoulsspell
Politicker
1
ISR
Curious on the implementation plan. 
Thesamiam13x
Celebrated Contributor
0
Sales
Going to be price drivin unless someone needs ZoomInfo as well!
sales7
Politicker
0
Commercial Product Enablement
Agreed, I think they could absolutely steal some customers on price though
yer_blues
Opinionated
0
Sales Director
We license both. If Zoom comes in at a compelling price point and the features are there then it’s bye bye Gong. Our enablement sales tool guy messaged me about it this morning lol “think we can get some cost savings from this?” Imagine it will be a similar situation in a lot of orgs
sales7
Politicker
0
Commercial Product Enablement
That’s interesting, why do you have both?
yer_blues
Opinionated
0
Sales Director
Sorry I meant we have ZoomInfo and Gong. I would assume they will hold Chorus into their offering and then we’d probably just move away from Gong.
sales7
Politicker
0
Commercial Product Enablement
Ahh ok makes sense, yeah we’re the same
Beans
Big Shot
0
Enterprise Account Executive
Curious on the implementation plan. 
MR.StretchISR
Politicker
0
ISR
Going to be price drivin unless someone needs ZoomInfo as well!
Mr.Floaty
Politicker
0
BDR
Get a few things done today then reward yourself accordingly. It works.
Cyberjarre
Politicker
0
BDR
Look at how much commission you can be earning for your next lavish treat!
12
Members only

Gong or Chorus?

Question
32
What sales recording/enablement do you use?
54% gong.io
10% chorus.ai
14% others
22% none
166 people voted
8

Gong, Chorus, Refract -- I have a damn PHD in this

Advice
9
6

Thoughts on Outreach + Gong Combination?

Discussion
17