AE/ISR best practice

Curious what others consider as a best working strategy for AE and shared ISR resource.


Quick background: new AE w/ ~18 months experience. Up until Q2 2021 I was responsible for all of my outbound which I was okay with and successful at but now I'm trying to be a good mentor, use the ISR to increase the meetings booked, and be efficient with time.


Current issues:

  • struggling to figure out how to empower an ISR (that I share with my colleage) to help them to help me in reaching me quota
  • splitting accounts with my ISR -- i.e. we spend a lot of time being organized in the approach but I end up booking the meeting which helps me but not my ISR
  • not seeing a large increase in meetings booked despite a lot of time being spent


What I'm trying to figure out:

  • is splitting accounts a good approach or do others find separate account ownership is the best route?
  • in a 2 AEs1 ISR ratio, how do you not duplicate efforts with your colleague but still keep your ISR on track?
  • we're trying some hybrid approaches where I'll get CCed on an email the ISR writes or I will follow up with calls to outbound -- is this invasive/too much? very new to this piece but feels like it's more effort than it's worth


open to all feedback here....perhaps it's analysis paralysis on my end but my meetings are ultimately not scaling as I thought they would with the addition of an ISR and I need some help here


🔎 Prospecting
☁️ Software Tech
2
Lumbergh
Politicker
1
Sr Account Exec
As an AE, I try to do targeted outreach to higher level contacts at the same company and/or target different personas if we are calling at the same level.

Whatever works to get meetings is the important thing...are you sharing the scripts/talk tracks/messaging with your SDR that are leading to getting meetings booked?  Have you done any call blitzing together?  

You're approaching it the right way just need to find where the efficiencies are and keep trying different things until it clicks
chips_aHeu
Opinionated
0
Account Executive
We've done the same in splitting the C level contacts to me and VP below to my ISR -- I'm worried about scalability longterm because we are prospecting into a very specific sector but I'll cross that bridge later

Yes to sharing the scripts/talk tracks/messaging - no to blitzing, in a remote environment do you just hop on Zoom/Hangouts together and crank them out?

Thanks for the help @Lumbergh 
Tres
Politicker
1
Account Executive
Also make sure you know how the ISR is comped and goaled, so you can also help them achieve their goals. 
chips_aHeu
Opinionated
0
Account Executive
this is a big part of my concern currently because the split account method is seeming to help me get response from my C level contacts but it's not sharing the benefit for the ISR who is compensated on meetings set where I am not
Salespreuner
Big Shot
1
Regional Sales Director
sad that! you could discuss with senior team, may be?
chips_aHeu
Opinionated
0
Account Executive
definitely have to....our shit rev ops team just informed us today that my ISR's domain is trashed because they can't seem to scale him despite a very very conservative email outbound method 🤬
Salespreuner
Big Shot
0
Regional Sales Director
Whoops. Sad that
CuriousFox
WR Officer
0
🦊
I like going back through these old posts to see the names that never posted again.
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