Any tips for social selling?

Question

I've started to realize how powferul LinkedIn and similar platforms can be for building a personal brand and attracting clients.

Any tips on writing, growing your brand on LinkedIn, and anything related to social selling?

Thanks Savages

Accepted Answer

At my last job I would use it all of the time to gather POCs. I never reached out through LI itself. I would connect with them, then a few days later, call the business and make it a warmer lead that if I didn’t know a name.

Answer

It's either finding mild success by having buyers who are active on linkedin and playing the long game, or by selling your soul and baring it all to gain clout and let it be who you are.

Answer

It's ok for research. That's as far as I've used the tool.

Answer

I think its good getting a face to the name with connecting and doing research

Answer

Love LI/SalesNav for research. It's been helpful for occasional outreach, but many of my customers simply aren't using LI frequently or at all. It's one tool of many.

Answer

I don't find a lot of success using LinkedIn as an outreach tool, rather I tend to use it to better understand a POC before outreaching to them. It may just be my type of buyer within the healthcare space, but I find that most are not very active on LI.

Answer

It's a tool in the toolkit but definitely not a silver bullet.

Answer

The best weapon is usually to not post a lot about your company / product / market studies on your industry. Digress a little and post what you truly want to say / write on. It could be anything (not the pretentious shit like 'My 2 year old gave me a note and said "Mama you got it!') like sales in general, unique stuff that you believe in.

The less you sound like you're selling something, the more sales you make.

Answer

It really only works if your ICP is active on LinkedIn. So basically only if you sell to salespeople

Answer

I love sales nav for finding the right contacts. I've tried the linkedin outreach thing and never had much success with it though

Answer

I’ve never really used LinkedIn effectively for selling, but was actually just reading an article with some research on the most effective InMail approaches that was kind of interesting.

bobzauce

Any tips for social selling?

How succesful have you been selling through LinkedIn?

15 comments

bobzauce

Any tips for social selling?

How succesful have you been selling through LinkedIn?

15 comments

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