ARE we all good?

Here's a bit of context:


I'm working with a software company in the HR Tech, Enterprise SaaS space. Apart from having inbound and outbound, we also get regular leads from companies we partner with, so I occasionally engage in joint sales plays with their AEs.


Last year, Q3, I had a joint opportunity with this AE from a partner company, and it went great. We closed the deal, everyone was happy, and she was super nice throughout it all too, just great to work with.


Last week, she reached out with another lead, and my SDR picked it up, setting up a meeting for the three of us for an initial, internal alignment about this new potential customer.


We get on the call and I can immediately sense that there's some less than positive energy now, quite the contrast from previous interactions. It's not like the call was hostile, but it wasn't exactly friendly either.


We got aligned and planned next steps – that's all good, but I was left with a feeling that there's maybe something we did wrong this time, or for the previous deal maybe, and that's why I reached out with a message to the partner AE after the call.


Here's the message and her reply in the screenshot below. Even though she's basically saying "all good," I still think something's off, even by the brevity of her reply.


What do you savages think - are we all good? Do I leave it at this, or ask during our next call again?


I might be overthinking things, since it`s a good size deal we`ll be working on with her and will need her support throughout...


🧠 Advice
📳 SaaS
26
cloudsecops
Member
11
Account Executive
I spent 8 years in the channel. I can tell you that reseller/ alliance reps will definitely appreciate this. If they are good at their job they will straight up tell you if there is an issue in response to what you said.
ZVRK
Politicker
2
Enterprise Account Executive
Thank you, appreciate the reassurance :) i was thinking the same thing, might just have been a bad day and she didn’t want to overshare..
detectivegibbles
Politicker
9
Sales Director
Great text. Shows you care. I think you're in a great spot with that customer.
CuriousFox
WR Officer
3
🦊
Agreed Gibbles
Fenderbaum
Politicker
1
Retired Choirboy🪕
Ditto.
HVACexpert
Politicker
6
sales engineer
First. Well done reaching out. Even little notes like this can help someone, shows them that someone cares. There is always something people are dealing with and the respect and empathy you show is wonderful.

You could have also just caught her on a bad day, certainly happens.

After the next call maybe ask her to stay on line and double check that she is ok. Otherwise you have to take her on her word. If she says she is fine then proceed as such.

Can’t do much more than that.
ZVRK
Politicker
2
Enterprise Account Executive
Yeah, i feel like i could ask again on the call and that’s it, thanks for weighing in!
oldcloser
Arsonist
5
💀
I’d call this concern a positive paranoia. You asked directly. She answered. Any further digging could meet a “bro, really?” factor. Carry on like the pro you are.
ZVRK
Politicker
2
Enterprise Account Executive
Thanks! Love the phrase too 😊
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
You did well by reaching out. Checkpoints along the way are always good. In this case, sounds like things are ok, but maybe establish a cadence of immediate recap/follow up with her to ensure things remain on track.
ZVRK
Politicker
1
Enterprise Account Executive
Will definitely use my next call for this, we already have a biweekly cadence.
Sunbunny31
Politicker
6
Sr Sales Executive 🐰
I’d only caution you to drop it if she states all is well. Personally keep an eye on the situation, discuss deal progress as you normally do, but continuing to press on something she stated was no issue could in itself lead to problems you don’t currently have. I appreciate your sensitivity to nuance and your willingness to ask directly if there’s a problem, but she may very well consider the item closed and might have moved on.
Maximas
Tycoon
3
Senior Sales Executive
Happy you care that much about the business, your concerns were valid only before her reply but after that I guess you should have nothing to worry about by now and hopefully the other lead soon will close, much of luck!
Kosta_Konfucius
Politicker
3
Sales Rep
Great message and honestly might use it as a template for working with other partners. As of right now, I would assume she meant what she texted. Obviously if the call tomorrow goes south, maybe follow up on it.

However, I would assume this text eliminated any negative energy if there was any
FoodForSales
Politicker
2
AE
I think you are overthinking it.
ChumpChange
Politicker
2
Channel Manager
Channel Manager here... Always protect the relationship and sell the confidence and trust that you'll do the job well. Sometimes you need to take of the corpo hat and be real with people. Cuts through the bullshit and gives you optics you didn't have before.
2
Director of Sales
Reaching out is a strong move, the only thing I would caution is making the assumption that anything was wrong. Sometimes folks have bad days, less energy, etc. or maybe this is a project the individual isn’t as pumped about. You showed lots of empathy there, and certainly in the next call you’ll know if you are “good” or there’s an issue. Thanks for sharing!
UncleHoho
Good Citizen
1
Account Executive
Nice work for being straightforward. Regardless if there is underlying issue or not, you showed character and that builds trust.
Justatitle
Big Shot
1
Account Executive
Ok, so in all likelihood, there is something going on at the rep's company that is not great, layoff talk, sales numbers down, who knows but you handled this the best you possibly could have
ZVRK
Politicker
1
Enterprise Account Executive
Thanks everyone for the valuable comments, my conclusion is: don`t push it, enough said and let`s close this deal together :)
1
Account Manager
I sell channel only, so I work with many partners. Multiple times I have caught them on a bad day, and checked in. Every time they were much more happy the second meeting. Take it with a grain of salt.
swabianarabian
Fire Starter
1
Teamlead Business Development
Damn I feel you. Sometimes you sense that there’s SOMETHING. But you don’t know what it is.
If there’s no rational scenario where you might’ve screwed up something, it could be you sensed some emotion that’s doesn’t have to do with work/the deal.
strategicallylooking
Big Shot
1
Sales Director Global Accounts
As a channel partner and strategist previously, it is great that you reached out. Builds trust and shows you are serious. You have obviously proven yourself with her and that is the biggest obstacle to overcome when starting to work together.

A few suggestions for partnering that have worked for me:
- create a social contract for working together
- what they like/don’t like from partners
- preferred type of communication
- regular cadence
- what makes them feel confident in a deal
- what causes them worry
- Be real with them. It has found me the most success. We all have bosses, quotas, and lives outside of work (well, try to). Understand what they are facing, what is their boss looking for, and just shoot the sh*t (new here don’t know the protocol).

They can be an amazing outlet and strategic soundboard in many ways.
ZVRK
Politicker
0
Enterprise Account Executive
Completely agree, partners are super important to us. That`s a great list you shared here, I`ll try to honor it in the next chance i get :)
WheelofCheese
Opinionated
1
Sales Executive
Coming from a person who doesn't write lengthy texts.. I think you are fine!
ZVRK
Politicker
0
Enterprise Account Executive
love it :)
charlescarmichael
Good Citizen
0
Senior Sales Engineer
Well done!!
taxprincess
Personal Narrative
0
Vice President
I think that reading into this any further is unnecessary. I’m not saying you did this, but often times when women aren’t bubbling over with enthusiasm they are seen as being in a bad mood. Sometimes people are just matter of fact and it isn’t personal. If she says she’s good, take her at her word.
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