1. what's a breakup email that actually leads to a qualified meeting once in a while
2. how many emails/ activities before you "break up"
???????
finboi
Best breakup email?
9
A piece of advice - don’t use breakup emails in outbound. How can someone even attempt to breakup with a stranger who never spoke with them?
Seriously! Thank you!
Had to be said
dude - break up emails don't work. I realize its fun to be fixated on what you can't have, but just move on.
Work on filling up your funnel with other opportunities.
Work on filling up your funnel with other opportunities.
Generally, I’d only send a breakup email if there was significant positive momentum early on and then the prospect went silent. If it’s simply a disengaged prospect, just keep them in a long term follow up cadence.
I wouldn’t track it as far as activity either but more so time. I think one month from when positive contact dropped off, when you should have 2-3 follow ups done, is good timing for the break up email.
I’d make it as positive spun and blame free as possible - something like “it’s been a month since we last spoke about XYZ and the proposal, and I’ll always be available if needed, but we’ll need to reallocate the reserved space/resources/whatever due to the influx of new clients. Hope to reconnect when you’re ready and best of luck.”
I wouldn’t track it as far as activity either but more so time. I think one month from when positive contact dropped off, when you should have 2-3 follow ups done, is good timing for the break up email.
I’d make it as positive spun and blame free as possible - something like “it’s been a month since we last spoke about XYZ and the proposal, and I’ll always be available if needed, but we’ll need to reallocate the reserved space/resources/whatever due to the influx of new clients. Hope to reconnect when you’re ready and best of luck.”
keep it to the point and express their pain one more time and ask if it is something they are seriously looking to accomplish.
next step: move on and backfill.
next step: move on and backfill.
Feel like break up emails rarely set meetings. For sure discovery meetings. They do get a response which is still helpful even if it’s a no
If you have no relationship with the POC, you can't send breakup emails
This post might be helpful - outlines an entire strategy sequence: https://bravado.co/war-room/posts/bdm-sdr-guide
if you are seriously considering sending breakup emails, I suggest you have a long hard think about what you have sent prior to this. Sit down and READ your emails AS IF YOU WERE THE PROSPECT that received them.
Ask yourself:
* why would I give a shit about receiving this?
* could I be arsed responding to it (when I receive so much similar shit already?
* Am I the right person to be pitching?
* What's in it for me? (the prospect)
Then bear in mind that by sending a breakup email you will probably come across as:
* threatening to do something the prospect doesnt give a shit about anyway.
or
* a toddler who is throwing their toys out of the pram.
NEITHER is someone I would call later to do business with if I happened to be in the market for their product or service.
After that if you still want to send breakup emails then I'd recommend you start looking for another job.
Ask yourself:
* why would I give a shit about receiving this?
* could I be arsed responding to it (when I receive so much similar shit already?
* Am I the right person to be pitching?
* What's in it for me? (the prospect)
Then bear in mind that by sending a breakup email you will probably come across as:
* threatening to do something the prospect doesnt give a shit about anyway.
or
* a toddler who is throwing their toys out of the pram.
NEITHER is someone I would call later to do business with if I happened to be in the market for their product or service.
After that if you still want to send breakup emails then I'd recommend you start looking for another job.
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