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Best Practices with Outreach?

My company is piloting Outreach. The sequences feel so templated, but at the same time we previously had nothing. I'm used to creating my own emails and doing my best to remember to keep sending them. What're your best practices for making sequences feel less like marketing material and more like personal touches?

๐Ÿ’Œ Cold Emailing
๐Ÿ“ž Cold Calling
๐Ÿ“ˆ Closing
4
Chep
WR Officer
+10
Business Development Team Lead
Cut all the fluff, get straight to the point, and have 3-5 emails ready to be sent out in the sequence/cadence. I've found most of my meetings scheduled through email come from the 3rd or 4th email. Barely ever find a prospect willing to take a meeting after one email๐Ÿฅฒย 
beerisforclosers
Politicker
+8
Account Manager
It's always right about the time you feel creepy :)ย 
Salespreuner
Big Shot
+11
Regional Sales Director
๐Ÿ”ฅ that's spot on
BigMeech
WR Officer
+11
Coors Light Advocate
I don't use outreach anymore, but when I did I basically just made skeleton emails (contained the very basic info I want to get across) and then set up the sequence to be manual with reminders. So, I would get a task notification, basically write the email from scratch quickly using the skeleton template (saves time but still allows you to customize as much as you want) and then hit send. Forget about it until I get a new task for the next step.

The canned fully written sequences are terrible IMO, and never work for anything other than inviting someone to some random marketing event.

You can also customize the inputs too so for example you can automatically populate reference customers based on industry.
beerisforclosers
Politicker
+8
Account Manager
This was my exact thought - all manual but at least this way I don't have to remember to send them and can have some general template with useful links or something like that built out. Thanks!
poweredbycaffeine
Politicker
+7
Bean Juice Drinker | Sales Savant
HubSpot Sequence tool pro here: Customize that first email before you start the sequence. That creates a personal touch, and after that, you're going to have declining changes of booking so it's not as crucial.
beerisforclosers
Politicker
+8
Account Manager
Interesting - like Chep said it's usually the later emails that tend to net a response for me. But focusing on the first one and then more general follow up might make sense for a lot of these prospects.
DeVino
Partnership development executive
Interesting to read previous comments. I use Outreach for sequencing, itโ€™s pretty good. I craft new sequences every 3/4 months, run a lot of A/B tests to see whatโ€™s working and whatโ€™s not, playing around with different subject lines and email bodies. We make them as human as possible, using different ways to personalise it (adding their first name, company name, country etc). It has impact to your mail box, some servers will be sending your emails to spam once identified that you send a lot of same emails, but itโ€™s still worth it. Massive time saver (if you play on volume) and we actually manage to book meetings from emails too
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