lowhangersalesbanger

Director of Sales

Best way to write a cold call script

I have been working in cold call environments for several years and I am finally out of ideas. I can't get a good cold call script written to save my life at this point.

Has anyone else had this kind of writer's block before and what did you do to get out of it?

📞 Cold Calling

20 comments

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Gasty

Notable Contributor

War Room Community Manager

Include #bravado.h
Void Shame()

{
“Hey John. This is a cold call. You can choose to hang up or roll the dice?”

}

lowhangersalesbanger

Executive

Director of Sales

Love this one!

BTQ

Politicker

Account Manager

If you nail the tone it’s the only one you ever need

poweredbycaffeine

WR Lieutenant

☕️

Easy as:

Don't use scripts

lowhangersalesbanger

Executive

Director of Sales

Should I not have at least some structure to my calls?

poweredbycaffeine

WR Lieutenant

☕️

Well of course! But a script makes you rigid—build talking points in the form of bullets and allow yourself to figure out the right voice and cadence based on the prospect.

Gasty

Notable Contributor

War Room Community Manager

blame the SDR (dashboard) Managers

bruh

Politicker

CEO

I agree with this. The structure should be your pitch but ideally you should let the call flow

braintank

Politicker

Enterprise Account Executive

https://podcasts.apple.com/ie/podcast/playbook-1-nick-and-armand-teach-you-how-to-cold-call/id1510861233?i=1000483519413

Kosta_Konfucius

Politicker

Sales Rep

30m to prez club is undefeated

Pachacuti

Politicker

They call me Daddy, Sales Daddy

There is not perfect script, but IMO if you don't provide immediate value to the prospect, like within the first 5 seconds, you're wasting your time. I like to drop names (people, companies) they would recognize into the conversation to kick it off. It works for me.

lowhangersalesbanger

Executive

Director of Sales

Thank you for this

HVACexpert

Politicker

sales engineer

@TennisandSales just did this

Also have you tried the search bar looking for previous posts? They could help

lowhangersalesbanger

Executive

Director of Sales

I will do that. Thank you for pointing it out.

detectivegibbles

Politicker

Sales Director

Nope.Less is more. Highs and lows of prospecting. You'll shake it. Lots of good examples to cherry pick from in here.

CuriousFox

WR Officer

🦊

That darn search bar strikes again 😉

WheelofCheese

Opinionated

Sales Executive

In my humble opinion (after having done this for over 20 years), be as authentic and as human as you can be-- while also making your conversation "peer to peer". You're a professional and so are they. I've used something along the lines of: "Hi Ted, this is Samantha Jones with ABC Company. I'm not sure if this a good time to connect with you-- and I would imagine you weren't expecting a call from me. You and I are connected on LinkedIn. Since I specifically work with companies in your industry, I thought it might make sense for us to become acquainted". Your goal is simply to get some time on their calendar-- not try to sell them. Ask them: "Would it be alright if we put 10-15 minutes on our calendars to talk further?"

Maximas

Tycoon

Senior Sales Executive

Scripts may be ok sometimes but don't let you sound genuine most of the times!

Justatitle

Big Shot

Account Executive

role play it with someone and then critique it well you do, also ideal if you have a recording software that will transcript it for you and then you can copy paste to a word doc and edit

ronnie

Executive

Enterprise Account Executive

Combined with some gold lines in this thread. I'd say that it's very important to tell your "ask" and your "why" very early on. Without hesitation, some charm and preferably a question afterward.

Depending on the call, there's no need for it to be long. Clarity, purpose, and tone are a few things I hold highly

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lowhangersalesbanger

Best way to write a cold call script

20 comments

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