Title basically says it all. I work at a small startup with a 6 person Sales team, where the CEO is completely against e-mail automation and has outlawed it, He doesn’t think it works. He hates when he gets unpersonalized emails so I feel like his personal gripe with the practice is affecting his ability to allow it.
I feel like this is hurting due to our company size. We should be casting a wider net and going after the lowest hanging fruit.
What would you do to convince him otherwise?