Cold email A/B testing tool?

Question

Searched for another thread but couldn't find much.

Has anyone used any software for testing various cold emails and open rates?

Started back at old company this week (med device sales) and I want to be hyper focused on what emails are working versus not.

Goals - I want to create 3-4 different outbound emails. Majority will be cold with no established relationship. We have a pretty clear definition of our ICP, have zoom info, so obtaining emails is not hard at all.

We use salesforce for our CRM...guessing there's something internally there but any salesforce stuff runs through our platform team which can take days/weeks to get on their calendar.

Any and all recommendations are appreciated.

Accepted Answer

You can create A/B/C/D options in tools like Salesloft or Outreach, which will shuffle the options to different sequence enrollees. I believe Apollo has a lightweight version and a free trial you can spin up to try it.

Answer

I use Apollo and it’s pretty easy to AB test but I’m not sure how well that would play with ZI cause they’re competitors

Answer

We use Outreach, but it ain't cheap.

Answer

We are using Salesloft for it, It gives you the option of creating A/B/C/... and it gives you clear data of open, repy and click rate.

Answer

I've used a free mailchimp or sendinblue license to do A/B testing w emails

Answer

I’m using outreach, and it is a really good tool for us. Can do all of the fun things that most marketing email apps do, and it fits really nicely into our CRM and LinkedIn

Answer

We use Salesloft and it works smooth. You get to see the engagement rates, hot leads identification if someone interacts with your emails multiple time and much more. Don’t know the pricing but it’s expensive.

Answer

Hey, will to add to that these articles that may help you out to pick up the best version that may suit you in this regard.

Answer

Yesware offers something like that

detectivegibbles

Cold email A/B testing tool?

14 comments

detectivegibbles

Cold email A/B testing tool?

14 comments

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