Comparing AE roles and quotas

hey fam it's been a while since I've posted cause I'm deep into many interview processes and as I get into late stages at some of my top choices, it's been harder to compare each.  
I lean on RepVue and what I might find online but what I've had trouble evaluating is a higher quota (say 800k) at company A and a low quota (say 350k) at company B - with just ~20% higher  OTE at company A.
It's hard to objectively tell where I'll have an easier time hitting #s when the products are pretty different.  Not to mention it's not just a matter of comparing 2 like in my example.
obviously it depends on the product and industry, and some tools are easier to sell than others but I assume it's less obvious that the 350k quota role is easier to attain/better WL balance? 

i've seen a wide spectrum and it seems some use the [quota=10X variable] formula while other companies I've seen 5x 

Aside from figuring out/asking about
-team attainment 
-inbound/outbound split 
-what porion of pipeline is SDR generated

what might I ask or how can I better objectively assess roles based on targets? 

then I'm curious how ya'll might consider things like preference, pay and trajectory 
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