Considering doing rapid outreach to account once off the back of a meeting?

Hey team, initial thoughts on this strategy.


Just kicked out outbound in India and it's going quite well.


We've got 3 meetings this week with ENT companies VP and above, and i've been working in tandem with our local partner. We've come up with the Idea that every time we get a meeting with ENT company Manager or above, we map the account before hand, identify 4-5 key stakeholders/product owners in other departments and have a sequence ready to go.


Once we take the meeting and try to get the next step (which is usually an intro chat), we'll Fwd the recap email to the other stakeholders than put them in a 5ish day prospecting sequence which leads with that email, with the intent to show that one department has taken a meeting with us, is this something that you're interested in as well. (we sell to IT and find a lot of org's are Silo'ed via products so we just tag other product owners, or ops, Security).


We're hoping this strategy can help us capitalize on an initial meeting, help us do some research on the account and accelerate potential opportunity identification.

๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
5
Diablo
Politicker
2
Sr. AE
Great step. Just curious if your also tried to get an intro directly from the prospects with the people you identified as an additional layer of outreach?ย 
CuriousFox
WR Officer
2
๐ŸฆŠ
Wait so this is to get a meeting or this is after a first meeting? Also, who is having the meeting? The AE?
SgtAE
WR Officer
0
AE
So we take initial qualifying calls as bdrs here, if we find that prospects aren't keen to jump to next step right away and mention they'll ask around, im considering using the Info discovered to springboard and swarm the account to identify other stakeholders as well, to increase the chanceย  ย can get an opportunity on the account
LordBusiness
Politicker
0
Chief Revenue Officer
Depends on your product really. If you have a product that is a multi-threader, with no clear decision maker ICP, this could be a great strategy. If your product has a clear buyer, likely wasting time and resources
SgtAE
WR Officer
0
AE
Yep, definite mutli threader, we work accross Development, security and operations software development lifecycle, not really clear buyers so getting buy in from other personas can definitely increase license size for opps.ย 
FinanceEngineer
Politicker
0
Sr Director, sales and partnerships
This is usually the play that we follow:
- Get the first meeting
- After the first meeting, start the sequence for everyone in the meeting
- separate sequence starting the next day for those not in the meeting

Tends to work really well and get everyone engaged.
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