mrsexyspizza

Account Executive

Creative ways to get in front of prospects

Hi there - title says it all. I am 8 months into this fiscal and have yet to crack a few critical strategic accounts. I have tried cold calls, sending swag, targeting messaging, LinkedIn, and having my manager reach out as well. Does anyone have creative ways they've gotten in front of prospects before? Next on my list is dropping by in person, but would love to hear some fresh ideas. Thanks!

🔎 Prospecting

👑 Sales Strategy

📞 Cold Calling

8 comments

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TennisandSales

Politicker

Head Of Sales

send them something in the mail. it could be just a hand written note, or an actual gift but that seems to work.

In financial services there was a story that someone would send blocks of wood in the mail. then he would call that person up a few days later. and when the gate keeper would answer they would say "tell X, Im the guy that send him the piece of wood"

apparently that was successful ahah

CuriousFox

WR Officer

🦊

Have you tried physically showing up? Or contacting other people within the company?

Kosta_Konfucius

Politicker

Sales Rep

By chance was their a prior relationship previous to you taking the account over 8 months ago. If so try getting an intro from the prior rep or anyone you previously met with them

If they are close, maybe ask them for lunch/dinner

antiASKHOLE

Tycoon

Bravado's Resident Asshole

Show up in person, send a letter... there are a TON of ways to follow up-introduce yourself.

jefe

Arsonist

🍁

Reiterating showing up in person following a hand written note/letter.

Pachacuti

Politicker

They call me Daddy, Sales Daddy

In person is always the best.

Can you go to conferences? Industry association events? Or other events?

adrienmc

Good Citizen

Founder @LaGrowthMachine

What do you sell and who have you been trying to get in touch with?

It feels you might be targeting to high in the food chain to start with. If decision makers don’t answer yet, I’d suggest finding a champion within the company that you’ll work with to become your internal ambassador.

If you’re in SaaS, your champions will usually be people that will use your solution daily/benefit the most from it, but doesn’t have the authority to buy. Though it doesn’t mean it’s useless to talk to them : they are still a stakeholder in the process, and can drive internal awareness/need if you to do it well.

Build a relationship with them, show them the potential value to build the need to use, arm them with everything they need to convince internally with the end goal of getting you a sit down with the decision maker you can’t reach directly

Channel_Sales

Contributor

Senior Director Channels & Partnerships

I’d send them a PPT of my pitch to their competitor- DM me directly I’ll send an example

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mrsexyspizza

Creative ways to get in front of prospects

8 comments

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