First Sales Employee at Startup…with zero experience

I joined a start up just over a year ago as their first sales/biz dev employee...with 0 years experience. I had been an Investment Analyst/Associate for 5 years and wanted a change. I was recommended by a former colleague who is friends with the Founders. SaaS product in a niche industry.

I didn't really have any training but I suppose the basics of building out the CRM and prospecting are pretty intuitive. 

I (stupidly) agreed to no targets/commission/equity as it was new to me and I was basically treating it as a free MBA. Salary was pretty competitive tbf.

I have made every mistake under the sun over the past year but I have closed our 2nd largest deal ever for a POC with a whole European country (B2G first sale creating a new Public Body use case in the process). The POC is well into the 6 figures and the renewal will hopefully be a 7 figure deal 🤞

I also have built out a 'consultancy model' for the product which gets us in the door quicker for smaller amounts. Usually non-recurring.

The place is mad (I assume like most startups) but enjoyable. I was the 25th employee. We are now 60+. They have just recently hired 3 more in the Sales team. A Head of Growth, experienced Account Director and AE. They are in the process of building out a commission package for me. 

I have learned loads and definitely want to continue down the Sales route. I get that I don't have experience to lead a Sales team but still I am not happy being 3rd/4th in the 
pecking order after doing all the donkey work and taking the bigger risk…without commission (again my own fault). 

Undecided what I should do next. We are Pre-Series A. We are in an good(ish)position although the next few months will be telling. Not sure if 1 year experience is enough to get me into an AE role at bigger tech but leaning towards moving on. Really appreciate any thoughts/suggestions! 
🧠 Advice
🎯 Career Development
🏅 Competition
9
UrAssIsSaaS
Arsonist
6
SaaS Eater
I wouldn't move on yet but I would go to your leaders with a all the facts on what you have built and generated for the company and ask for the appropriate comp for said work. You have a lot invested and if you can negotiate your commission and equity properly it'll be worth your while to stay for at least another year or 2 IMO. 
cornerback16
Valued Contributor
2
Strategic Accounts
I think you’re right. I’ll see how it plays out over the next few weeks regarding the commission package.
Have a discussion on it tomorrow! So we will see how it goes. 👍
UrAssIsSaaS
Arsonist
1
SaaS Eater
Nice! Keep us posted

poweredbycaffeine
WR Lieutenant
3
☕️
Keep riding this train and see where you go. Your history here, plus your VC background, is a nice duo you can leverage to hop into the next big thing.
SADNES5
Politicker
2
down voters are marketing spies
please follow this advice. Analysts make good sales people if you're good at talking not just about numbers. Hell... being on the ground floor you can actually hire people better than you and learn (always hire smarter people) 
braintank
Politicker
0
Enterprise Account Executive
What made you agree to "no targets/commission/equity"?

Have you taken your concerns to leadership?

Whatever you decide, get a better package so you're compensated for all that work!!
cornerback16
Valued Contributor
0
Strategic Accounts
Naivety mainly.

My title was Biz Dev but I did a bit of everything on the Growth side. Mostly sales but bits of marketing, PR, events. Was brought in to wear lots of hats. Again I saw it as an interesting opportunity more than a sales career at the time.

I have but they have been slow to act waiting for the new Head of Growth to build out the commission package.
Diablo
Politicker
0
Sr. AE
You can get a job in other SaaS as far as you display the right attitude and skills.

What's done is done. If I am loving my job and I want to continue, I will definitely take it up with my manager and ask if the compensation can be reviewed before deciding if I should apply outside. 

P.S. Most of the sales processionals has base + commish and that's how the comp works (even your manager must be aware 😁)
GDO
Politicker
0
BDM
Stay for a bit. Keep learning
cw95
Politicker
0
Sales Development Lead
You have the good chance to be able to trial and error everything. Full autonomy. They hired you for a reason so as long as you show drive and resilience you can’t go wrong.
Constant testing or messages/emails and producing statistics upon your activities will go a long way!
SmashAndGrab
Fire Starter
0
AE
Sounds like youve done an amazing job! Congrats and ride the wave!
An idea to take advantage of your position is to make sure that you have the territory/patch that you either enjoy, know or will cash in the most. That way you might not feel as low down the pecking order <br>I’ve been in a position in startup land with plans/ commissions being slow- sometimes the only way through is measured but firm actions and being persistent
cornerback16
Valued Contributor
0
Strategic Accounts
Thanks all for the great advice here.
Commission package/targets been drawn up and have a lot of high potential accounts so worked out well. Happy to see out the next 6 months til Series A and see where I am then.
One question: is it common for a lot of turnover with senior staff mostly being fired in a scaling start up? (Living in an EU country where being fired is exceptionally difficult/uncommon outside of probation)
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