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Hand-Written Notes to Key Prospects - Creative, or Weird?

I have been thinking of trying some creative ways to get the attention of a few key enterprise prospects (CxO, VP, etc.) of mine. I've had limited success with emailing or LinkedIn social selling these guys, so thought I'd try something creative - sending a hand-written note to them, with my business card in it. This assumes I can get their office address (some of them I have). My logic is that if they get a hand-written note, they think, "Wow, this guy took the time to do this and not just fire off an email - maybe he is worth talking to." But... is it weird or unprofessional to do that? Is hand-written too personal? What do you think?

Hand-Written Note to Key Prospects:
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πŸ”Ž Prospecting
7
desperado
Politicker
+6
Head of Sales, Americas
When I was an SDR we would send direct mail - handwritten letters, along with some sort of food (often chosen by stalking peoples twitters to see what they can or can't eat)Β 

It had a pretty good response rate, but it was so expensive.Β 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
It's becoming more of a thing so I don't know that it classifies as creative anymore but it's more work than almost everyone else is willing to put in. That means you'll stand out. Do it.
CuriousFox
WR Officer
+11
Senior Account Executive
Not only is it thoughtful, it simply good manners to practice this and respected.Β 
braintank
Politicker
+6
Enterprise Account Executive
FWIW people have been doing this forever. Don't just send a note with your business card, that's likely to end up in the trash. Send something interesting that the prospect will get value from. In the past I've had good luck sending books, food, and small items related to someone's hobby (e.g. cold weather board wax to a guy who surfed in Lake Superior, DZ Nuts chamois cream to a cyclist, etc.)
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
Well, considering they won't be able to read my handwriting, I'm not doing that. However, personalization is what gets you ahead, so if you're trying to kill a big deal then it's going to go a long way to send something that you put time into rather than something canned or off the shelf. Not sure your penmanship is that, though.
bassinshaps
Catalyst
+5
Territory Sales Manager
It all depends on the field you’re in. It’s awesome if you’re in residential real estate. It’s creepy if you’re in a less personal field.
Tres
Politicker
+6
Account Executive
If you're sending it to the office, it's not too personal
DrunkenArt
Politicker
+6
Sales Associate
I did this when I was an AE. I think it's extremely professional and shows you actually care about them.Β 
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