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How has the pandemic changed the way you sell?

I'm curious to know what new tactics / skills you have acquired in the past year. For example, many of us were previously road warriors traveling for in-person meetings / demos and now shifting to Zoom heroes.


What outreach has been the most effective for cold-leads (e.g. call, email, video)?


Anyone taking up video outreach to new prospects? (I sure have! It was a little awkward and first, but I have embraced it as a new form of outreach.)


Any new marketing approaches to fill top of funnel (e.g. we have started using Sendoso to send books, provide lunch (for lunch&learn sessions) - but VERY sensitive to not come across as a bribe)?


๐Ÿ”Ž Prospecting
๐Ÿ‘‘ Sales Strategy
๐Ÿ“ž Cold Calling
3
Savagedoge
Politicker
+7
Account Executive
Always been selling over the phones and Internet. Iโ€™m curious to see how sendoso has worked out for folks thoughย 
rekled
Opinionated
+2
Strategic Account Executive
It has been very successful with existing customers - primarily as "thank you" gifts for references, referrals or attending webinars. For the lunch & learn sessions and outreach to prospects - we are just now starting them so not much data to provide yet.ย 
Savagedoge
Politicker
+7
Account Executive
Noice. Put up a post with the data in a couple months, Iโ€™m sure a lot of us would find that useful.
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st
steakalldayerryday
Opinionated
+4
AE
Sendoso is a great tool to give gifts to your prospects and/or customers whenever your company drops the ball on something.

Also great to use for existing customers to build good vibes and encourage expansion opportunities later on.
Selichimorpha
Politicker
+6
Growth Executive
I never used to have my camera on for calls, now it's rare that I have it off. Plus, taking the time to build rapport and talk about what the past year has been like has really opened a lot of doors for people to be more honest.ย 
Sales for me have gotten easier since the start of WFH
CuriousFox
WR Officer
+11
Needer of Life Alert
Sure. We had to train customers and prospects how to accept the fact virtual meetings are the new norm so to speak. That alone hasn't been easy, but it's so much more productive.ย 
wHaTyAgOtCoOkInG
Catalyst
+4
Account Executive
Hasn't changed it at all apart from focusing on social presence. Prospects research us more, sometimes whilst we are talking. I think this is because we cant be there to 'press the flesh'
AutoSmiler
Arsonist
+7
SDR
Most successful with email communications. It's now necessary to become a master of the subject line as alot of people still aren't in their offices picking up the phones. I have had some success over the phones though, but since the pandemic all the gold has primarily come from email. Linkedin also acts as an important touch point during these times, not as successful but it works.

I'm also very curious to learn how sendoso works for you in the future when it comes to cold outreach. Be sure to fill us in!
nr
nreskin
Politicker
+3
Account Director
Attempting to sell w/ more empathy can go a long way. My emails and calls are to the point so I don't waste anyone's time and ensure I get my message across
Soiboi
Politicker
+5
Account Executive, EIAS/Compliance
Nope, Zoom all day. It affected deals but not the way that I work.... Well Im WFH in sweats all day now so there's that hah. We may add in video prospecting soon so that could be fun.ย 
rekled
Opinionated
+2
Strategic Account Executive
Right on... good luck! Video has been great to set a rapport with customers / prospects. Many have largely been more engaged with my video on than not. But it does mean I don't wear sweats on those days! LOL
Soiboi
Politicker
+5
Account Executive, EIAS/Compliance
hehe someone didn't like me. Seems like video is a great way to do things nowadays. Video is king.ย 
1
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