1/ First, We need the right list to contact because a Good email + bad list = no results.
to find the right list go to Apollo.io http://apollo.io/ database of contacts and input your ICP criteria.
Select all the contacts and add them to a “new list”.
2/ Create the email sequence.
my email sequences include 7 Proven steps (1 initial email, and 6 follow-ups).
6 follow-ups, because it’s proven that 80% of conversions are made on the 5th-12th follow-up.
3/ Write the email copy.
initial email:
SUBJECT LINE: question about {comapny_name}
Hi {first_name},
It’s always nice to connect with fellow {industry} experts from {city}- keep crushing it with {company_name}!
Im {your_name}, a Partner at {your_company name}.
I found {company_name} when I was researching for {industry} companies that have {pain_point}.
We help {industry} companies achieve {dream_outcome} in {time} {risk reversal/guarantee}.
We worked with {X clients}+ in the last {Y years}.
Book a quick call to see if we can help you. {hyperlink to calendly}.
Best,
{Your_Name}
{LinkedIn profile}
Sent from my iPhone
This framework works because:
1. Curious subject line.
2. Rapport-building personal intro.
3. Avoiding pushy salesperson approach.
4. Pitch only if it's a no-brainer offer.
5. Social proof builds authority.
6. Low barrier to entry CTA.
7. Casual vibe with "Sent from my iPhone".
4/ Now for the follow-up email template:
Hi {first_name},
I just had the time to check in about my last email proposing {offer}.
{data-backed example of how this helped one of your clients}
Book a quick call at your convenience to see if we can help you. {calendly link}.
Key points to remember when doing this:
• Change the mail for each follow-up.
• Keep the follow-up emails in the same thread as the initial email
• Follow-up every 2-3 days
• Use numbers
• Have a profile picture
• Aim for a 1:3 “I” and “YOU” ratio
• Don’t sound eager
5/ A/B testing
You need volume, at least 1000 emails to send for your A/B test to see what’s working and what isn’t.
Things to A/B test:
• Your list
• Subject line (80% of the email performance depends on your subject line)
• Personalized intro
• CTA
6/ SPAM
To avoid landing in spam:
• Register DMARC, SPF, and DKIM for your sending domain (check here: dmarcly.com/tools).
• Warm up your email using a tool like warmupinbox.com for 14 days before starting the campaign.
• Limit daily sending to under 500 emails.
7/ That's it!
Now you're ready to start generating leads and revenue through email!
If you want a full cheat sheet of what we went over reply “DM”, and I’ll send you it!
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