How to deal with business priorities which are definitely no priority to you as sales rep?

Every quarter we get business priorities and it looks like the more we do, the more new priorities we get. Lot's of them are just administrative tasks (sometimes even in 3 different forms) which cost a lot of time and are not beneficial to your time to actually close deals. Any insights or smart ways around these 'priorities'?

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SADNESScounselor
Good Citizen
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VP National Accounts
If you’re crushing your number, you’ll never be let go for not doing the admin priorities.  Be a team player and try, but don’t lose focus of what your job is and what you’re being paid to do.
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