Mike's books an posts are often spot-on. I love this one because it get's you out of the glut of answering questions that put you on the wrong foot and completely position you and what you sell in the wrong light. Rephrasing the answers to convey the right narrative is an awesome technique.
If you aren't a fan of Mike Weinberg, why not?
https://mikeweinberg.com/salespeople-never-answer-question/
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