If you were starting your own business...

Question first and then the backstory;


If you were starting your own small business (Just you and a partner to start) what processes & procedures would you put in place from the beginning? Sales or other.


Now the TLDR;

I started a new position in September with a company that I was pretty excited about. Very small team, great trajectory and tons of potential. It was a brand new industry for me so on top of learning about our product I was burning the midnight oil learning everything I could about the industry and completing homework assignments from my onboarding. Once I was given the green light to work the phone, I was successfully bringing new clients into my funnel from day 1.


Fast forward to last week and my manager calls me to let me go. Not hugely forthcoming with details, just "not the right fit" and "we would have liked more activity" Fair enough, my head was not 100% in the game. I have a very close family member who is borderline suicidal so I've been having to leave my computer a few times a day to deal with that and try to help improve the situation around the person.


Still, I would get up at 5am to start and work as late as possible. I figure I was putting in about 50-60hrs of activity per week, and more importantly (just to me I guess) I was bringing in good solid leads. Meanwhile the base pay was low, commissions were very low and red flags were popping up like crazy with the owner/CEO.


I'm not going to shed a tear about not working for that CEO anymore even though there are some great people there that I am going to miss and wish I could have worked with longer to learn more from them. I've learned more about the culture at the company since leaving than I did when I was there. Talking with one girl in HR that I got along well with was very interesting, she had a very close family member pass away in January and in her words "work has been hell" since then. Instead of letting her have any time to grieve, when she expressed her feelings it put her under a microscope. Her activity (which was getting her good reviews before) was now being called into question constantly because they think she's distracted. Thankfully she has the cold hard numbers with her job to show that she's doing the exact same amount as before. She also told me that she sees all the company surveys, there are a lot of negative comments and the CEO's reaction is "those are from people who don't want to work hard, we don't have room for people like that here"


I'm not one of these people who says they can't work for anyone, I was actually really excited to work for this guy at the beginning because he said all the right things, but I do expect things from the leadership. I think my "demands" of leadership are simple enough; 1- Have a clear path/vision and communicate it clearly 2- set your team up for success with tools and guidance.


So I'm going to start my own business, I'm applying all the great lessons I've learned over the years whether they are good or bad and I want to be the type of leader I've always wanted.


I really wish I could get into details of what we'll do, it's consulting & training with a few other add-ons in a very very specific niche that my partner and I both have hands-on experience in. My partner is extremely knowledgeable and has a huge amount of hustle but has trouble staying organized and has never officially done a sales role before.


Right now I'm building a website, creating our sales playbook along with E flyers and templates/scripts for outreach 


PS- don't worry, I'm not going to go present myself as another "sales guru" LinkedIn has enough of those.



Now throw some advice and sage words of wisdom my way!



🧠 Advice
10
poweredbycaffeine
WR Lieutenant
5
☕️
Simple tip: you are the only sales person, customer success rep, onboarding team member, etc, at your company. You can’t fall down.
J.J.McLure
Politicker
1
Owner at *redacted*
YES. No excuses
jefe
Arsonist
4
🍁
Shit deal, but glad you're taking the opportunity to start something for yourself.
I'd echo what @poweredbycaffeine said, and be conscious of your cashflow and runway. Plan for rainy days.
Good luck and Godspeed!
CuriousFox
WR Officer
6
🦊
Plan for rainy days. I need to do that better personally.
jefe
Arsonist
4
🍁
Don’t we all…
Sunbunny31
Politicker
3
Sr Sales Executive 🐰
Wise words indeed.
J.J.McLure
Politicker
1
Owner at *redacted*
This is where my wife comes in! she is incredible at managing finances and operating a home and business on a shoestring budget even when there is money coming in. Personally I spend every dime before it hits the account
jefe
Arsonist
1
🍁
You’re lucky to have her! Hold onto that one
pirate
Big Shot
2
🦜☠️ Account Executive
Good luck with your own business! Some companies just treat people horribly. I almost feel like you need to be quite secretive if there's anything going on in your personal life
J.J.McLure
Politicker
0
Owner at *redacted*
Absolutely, I told that to some new hires that stayed on. The words they said at the beginning were different a lull you into a false sense of security.
BTQ
Politicker
2
Account Manager
What kind of TLDR was that!
But in all seriousness, it's best to start a business while you have another job to pay your bills imo.
I'm not saying you can't do it but it will help you with outcome independence and you won't "need" business. If you have a long enough runway go for it but there's no shame in scaling a side biz during your next role. Once the side biz makes 2x your regular job then you can quit.

J.J.McLure
Politicker
1
Owner at *redacted*
🤣 That's what happens when I just write as I'm thinking...Starting as a side hustle would have been good, but I didn't want any distractions from the full-time job that I thought was going to be my long-term gig with promotions getting me to the C-suite.
I have some runway, and there is something to be said about not having the safety net of a job that really lights a fire under one's ass.
wolfofmiami
Opinionated
1
🐺
Good luck with the business, I’ve started my own before with people, I didn’t have enough runway to keep it going probably bc we focused too much on the trying to make everything perfect, getting business cards, a website etc. Don’t focus so much on the appearance and marketing materials, and playbooks, you know what you’re doing you just need to communicate it. Just hit the ground start selling and trying to get some accounts receivables in and then focus on the marketing. For now in the beginning just you and the other person need to focus on the grind of building it not making it pretty. Start in your network to try and get those initial clients
J.J.McLure
Politicker
0
Owner at *redacted*
This is great advice, I get hung up on details and want it all perfect. I just wrote "70%" on a post-it and stuck it to the computer.
Kosta_Konfucius
Politicker
1
Sales Rep
Good luck on it!
ego
Politicker
1
Bartender
Sounds like a coaching product. Keep costs low. Build a fat rolodex and get in tight with guys already running in your field or adjacent to it for associative authority.
You can get a lot done by leveraging twitter and buying some plane tickets.
Personality + Immediate utility in your content.
Short-form content front end. Screen. Optimize for retention without getting ending up as a Done-For-You.
Frontend offer funds it all. Backend is your moneymaker.
Build an email list and put up a paywall.
ComTruise
Catalyst
1
Sales Specialist
I’m on a similar boat, wish you good luck my friend
J.J.McLure
Politicker
1
Owner at *redacted*
Good luck to you too! you're starting your own thing or in a bad environment?
ComTruise
Catalyst
0
Sales Specialist
Both.

All the advices I’ve read on here are super legit.

My biggest thing is motivation.
Waking up in the morning, dressing your best, blasting your favorite tunes on the way to work, your hot coffee, are all things that put me in the right mood for the day.

But now I gotta do this in my room with barely any human interaction except for when I’m on the phone.

I don’t want to go on forever but if you have a solid way of getting leads, and can make up to 100 calls in a day, you’re literally on your way.

The force is with you my friend.
J.J.McLure
Politicker
1
Owner at *redacted*
I may or may not have gotten a list of 2000 customers from an old employer just in case I ever needed it one day… about 3/4 of them will be solid leads. What I’m doing is not in direct competition to my old employer so let’s call this a grey area 😋
ComTruise
Catalyst
0
Sales Specialist
If there’s a solid need for your services for those leads, you’re rocking my friend. Especially if your services use a subscription-based format. Hoooooly!
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