The War Room
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Is texting prospects a good sales strategy?

I know this can be quite a polarizing topic. Speaking as someone who just got a text from a BDR that I never even spoke with about a solution that I already communicated to the AE is not a fit for our current business strategy, they took it upon themselves to text me if I was "still interested"


Now, not only am I turned off by their approach... I don't think I'll ever revisit this solution.


I'm in sales myself so I obviously understand the grind so I wonder if I am being too harsh. Or if other people find this strategy annoying. 😬


(It's worth noting they messaged my personal cell number and I never had any contact with them prior).

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