LinkedIn best practice - is this accurate?

If you are using LinkedIn - don't send a connect request message - just shoot the connect - once connected wait about a week b4 you send a message (feel free to interact with the prospect's pg/content during that time).


Thoughts?

💌 Cold Emailing
👥 Social Selling
📚 Resource
12
MajorB
WR Lieutenant
10
AE
I book the majority of my business on LinkedIn and spend a lot of time discussing LinkedIn social selling in different groups. 

My thoughts: 

- connect with no message is fine
- if you do send a message, make sure it's not boring ass copy that looks like a robot wrote it 
- either, say something really fucking funny, or mention something about the prospect's profile / content the post, etc 

When they accept, message them. They're probably online. Follow the previous rule with incorporating a note into a connection request

You can 
- make a joke
- ask a question about the content they post
- send an intro video that doesn't have a call to action like "let's hop on a meeting" or "here are all the problems my product solves" - instead, treat the message like you would if you were approaching someone at a business happy hour; make an observation, be personable, wait for them to respond 

Engage with their content & ping them about stuff in the DMs + via comments - ask questions

Often, if someone starts to respond to me, I start to prequalify them by asking about their job, noticing some stuff they've posted recently, and ask how that's impacting their goals. 

If I get anything juicy, I'll say something like "Not to totally 180 the conversation and make this a sales pitch, but if you're working on X that's actually what our company is really good at solving for. Totally tell me no - my feelings won't be hurt - but I'd be kicking myself if I didn't ask if that's something you're trying to solve for?"

LordBusiness
Politicker
4
Chief Revenue Officer
really good post here - especially the part about "not saying something boring that looks like a robot wrote it" 
Jackywaky
Arsonist
2
Sr. Customer Success Manager
I agree with @LordBusiness - making it sounds genuine, avoiding any kind of pattern that indicates it's automated is the hardest part. 
Sales4what
Opinionated
3
Co-Founder & VP Sales @ PLURiTy
Definitely don’t put the message in the connection request, they come off very generic no matter how you look at it and 99 percent of them I dont even accept. Basically exactly what@MajorB says, the only part I disagree with is the intro video- I received one for the first time and it made me very uneasy 
MajorB
WR Lieutenant
4
AE
Rando videos from strangers with no context is weird; an explanation of what the viewer is about to click on is always smart. 
Sales4what
Opinionated
1
Co-Founder & VP Sales @ PLURiTy
This I get, unfortunately in my case there was no information, no hello, just a video with a thumbnail of a face 
MajorB
WR Lieutenant
0
AE
I’d be weirded out for sure. I’m always like - what am I about to see? But then I’m kinda tempted to watch it so....
Jackywaky
Arsonist
1
Sr. Customer Success Manager
what are your thoughts on a Vidyard explaining the product in 50 seconds?
CuriousFox
WR Officer
3
Senior Account Executive
Write a note in the connection request that says something about them personally. Once you are connected you can send a thank you for the connection if you'd like, but do not send a message immediately trying to sell your product/service.
0cool
Opinionated
1
Head of division LATAM & IBERIA
I always start to engage with a connect request then ask or comment on a post that they recently posted or commented on. Then once I start getting interaction I message the if we could have a virtual coffee to discuss in further details whatever the post or comment was addressing. Once that happens I generally leave it as a Q&A with them I never pitch in the first couple of interactions, let them get comfortable with you and then ask for some advice or thoughts on whatever your trying to pitch, along the line of how do they deal with X
MaximumRaizer
Politicker
1
Sales Manager
Wow, majorB knows his speech
Blackwargreymon
Politicker
1
MDR
When they accept, message them. They're probably online. Follow the previous rule with incorporating a note into a connection request
Clashingsoulsspell
Politicker
1
ISR
When they accept, message them. They're probably online. Follow the previous rule with incorporating a note into a connection request
JesterQueen
Politicker
1
ISR
here are all the problems my product solves
YMCMB
Good Citizen
0
Sr. Regional AE
I’ve seen LinkedIn success decline over the past couple of years (at a coupe of different companies)…I say that because it’s not much different than sending cold email…if it’s relevant at that particular time to that prospect then you have a chance to set a meeting, if not, it will be ignored/deleted.
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