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LinkedIn best practice - is this accurate?

If you are using LinkedIn - don't send a connect request message - just shoot the connect - onceย connected wait about a week b4 you send a message (feel free to interact with the prospect's pg/content during that time).


Thoughts?

๐Ÿ’Œ Cold Emailing
๐Ÿ‘ฅ Social Selling
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8
MajorB
WR Lieutenant
+3
AE
I book the majority of my business on LinkedIn and spend a lot of time discussing LinkedIn social selling in different groups.ย 

My thoughts:ย 

- connect with no message is fine
- if you do send a message, make sure it's not boring ass copy that looks like a robot wrote itย 
- either, say something really fucking funny, or mention something about the prospect's profile / content the post, etcย 

When they accept, message them. They're probably online. Follow the previous rule with incorporating a note into a connection request

You canย 
- make a joke
- ask a question about the content they post
- send an intro video that doesn't have a call to action like "let's hop on a meeting" or "here are all the problems my product solves" - instead, treat the message like you would if you were approaching someone at a business happy hour; make an observation, be personable, wait for them to respondย 

Engage with their content & ping them about stuff in the DMs + via comments - ask questions

Often, if someone starts to respond to me, I start to prequalify them by asking about their job, noticing some stuff they've posted recently, and ask how that's impacting their goals.ย 

If I get anything juicy, I'll say something like "Not to totally 180 the conversation and make this a sales pitch, but if you're working on X that's actually what our company is really good at solving for. Totally tell me no - my feelings won't be hurt - but I'd be kicking myself if I didn't ask if that's something you're trying to solve for?"

LordBusiness
Politicker
+7
Chief Revenue Officer
really good post here - especially the part about "not saying something boring that looks like a robot wrote it"ย 
Jackywaky
Arsonist
+9
Sales Manager
100%
Jackywaky
Arsonist
+9
Sales Manager
I agree with @LordBusinessย - making it sounds genuine, avoiding any kind of pattern that indicates it's automated is the hardest part.ย 
Sales4what
Opinionated
+4
Co-Founder & VP Sales @ PLURiTy
Definitely donโ€™t put the message in the connection request, they come off very generic no matter how you look at it and 99 percent of them I dont even accept. Basically exactly what@MajorBย says, the only part I disagree with is the intro video- I received one for the first time and it made me very uneasyย 
MajorB
WR Lieutenant
+3
AE
Rando videos from strangers with no context is weird; an explanation of what the viewer is about to click on is always smart.ย 
Sales4what
Opinionated
+4
Co-Founder & VP Sales @ PLURiTy
This I get, unfortunately in my case there was no information, no hello, just a video with a thumbnail of a faceย 
Show 3 more replies
Jackywaky
Arsonist
+9
Sales Manager
Not even to pick attention?
CuriousFox
WR Officer
+11
Needer of Life Alert
Write a note in the connection request that says something about them personally. Once you are connected you can send a thank you for the connection if you'd like, but do not send a message immediately trying to sell your product/service.
Jackywaky
Arsonist
+9
Sales Manager
Nurturing is what you say Fox?ย 
cifu
Opinionated
+1
SDR
Wow, majorB knows his speech
Jackywaky
Arsonist
+9
Sales Manager
words
0cool
Opinionated
+2
Head of division LATAM & IBERIA
I always start to engage with a connect request then ask or comment on a post that they recently posted or commented on. Then once I start getting interaction I message the if we could have a virtual coffee to discuss in further details whatever the post or comment was addressing. Once that happens I generally leave it as a Q&A with them I never pitch in the first couple of interactions, let them get comfortable with you and then ask for some advice or thoughts on whatever your trying to pitch, along the line of how do they deal with X
Jackywaky
Arsonist
+9
Sales Manager
that sir is a GREAT practice!!ย 
YM
YMCMB
Good Citizen
Sr. Regional AE
Iโ€™ve seen LinkedIn success decline over the past couple of years (at a coupe of different companies)โ€ฆI say that because itโ€™s not much different than sending cold emailโ€ฆif itโ€™s relevant at that particular time to that prospect then you have a chance to set a meeting, if not, it will be ignored/deleted.
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