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LinkedIn Videos

Love to hear from other sales professionals on the structure of videos they are using for LinkedIn videos. I tend to keep it very casual and less than 60-seconds while also asking the prospect for feedback.

πŸ”Ž Prospecting
2
Kanyebut4sales
WR Lieutenant
+6
Account Executive
45 seconds at most for me, try to keep it hyper relevant and incorporate what I’ve learned from other research I’ve done about their companyΒ 
prempatel1
Executive
+3
Enterprise Account Executive
Do you include anything quirky or include something to help you stand out? I typically tell them upfront "hey, this is a way to save us both time, allowing me to be concise, and refreshing all at the same time"
Kanyebut4sales
WR Lieutenant
+6
Account Executive
I make cover images for the videos to help them stand out but I tend to be quirky naturally πŸ˜‚
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Andy
Enterprise Sales
I aim for 30-45 seconds videos. I try to lead with some form of hook that shows I at least did my research then keep it casual and to the point.Β 
SalesPharaoh
Politicker
+8
AM BDR
Never tried it. So in following this discussion for ideas
Incognito
WR Officer
+11
Master of Disaster
Are you speaking about direct messages to prospects or general posts?
prempatel1
Executive
+3
Enterprise Account Executive
Direct messages to prospects
Incognito
WR Officer
+11
Master of Disaster
Ah, I would simply record what I would say in a message? So, however long it takes to read that short message.Β 

Think "what would make them watch this, and why would they care?" and make it 30 seconds.Β 
1
Experimenting on LinkedIn
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5
LinkedIn
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11
LinkedIn
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