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Marketing...

I know we all here have a love-hate relationships with marketing but today was the moment I realised they really do take credit and I wanted to know how others have experienced this.


Our marketing person, who is a one person team showed the whole company her results from this quarter just been. I knew fully well the actual MQLs brought in, they did reference me a lot with the help and ideas I gave towards campaigns etc but the numbers where very wrong and a lot of them were the classic - I have worked on it and just added the contact and all you have done is sent a campaign and they have opened it so you're taking credit for the interest.


It's very frustrating when they 'Warm up something' when it's not the case.


Then again, I'm in a small company with one marketing person, what's it like in larger companies with several marketing people taking credit etc?

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6
Re
RedLightning
Politicker
+7
Mid-Market AE
Marketing is in a perpetual state of trying to justify their budget. So, yes - you'll run into this a lot. They'll always look for any attribution metric that paints them in a favorable light. To be fair, there are some areas that are hard to quantify the impact. So, those accounts who you found cold, qualified, ran a discovery with, will likely go to your website at some point between your meetings and have to submit a form to get to gated content. Now marketing can say it has contributed to pipeline...



At a larger organization, it won't matter as much at the IC level because its larger teams. I'd talk to them and ask them to not send those. You need to establish a clear point where they leave the marketing funnel and enter the sales funnel. Or, if you have targeted accounts, ask them give you a heads up before they send anything.Β 


cw95
Politicker
+6
Pricing Executive
That's true, the latter of what you said about giving the heads up has been tried but it seems to be non existent when it comes to reports!Β 

I guess in the end if they don't convert from pure marketing activity it's then a different story though.Β 
Re
RedLightning
Politicker
+7
Mid-Market AE
tell them something like "These people are bombarded with sales and marketing messages all day. I'm in an active conversation with XYZ about blah. The content you're sending them is great and could be helpful for them, but it introduces extra elements into the sales conversation that will change the topic, potentially stalling or derailing the deal."

Or if you want to be really blunt "Imagine having a one on one conversation with someone while their younger sibling pops in randomly to either repeat information or with something off topic."

Broncosfan
Politicker
+5
Account Manager
If I got paid then I really don’t care who takes credit for it.
cw95
Politicker
+6
Pricing Executive
But what about if it could aid you progressing?Β 
Broncosfan
Politicker
+5
Account Manager
Ive never once had leadership say β€œgreat job on the sale marketing” have you?
Kinonez
Celebrated Contributor
+9
WR Enthusiast
They do steal credit... it happens it sucks though...
AlphaCharlie
Politicker
+5
Account executive
This is horrible, thankfully I've never experienced this
GDO
Politicker
+7
BDM
Marketing needs to defend their existence by taking credit for what they do. Since they need to defend their budget by showing their value, they β€œimprove” the numbers by being creative.Β 
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