Need salesperson perspective on business model

Hi,


I'm thinking about starting a company where we will run outbound campaigns to mid-market companies offering cyber security consultation. The appointments booked will be passed onto our partners, who will do the assessment themselves (not white label). Need advice and recommendations from sales people point of view about this business model. Thanks

🧠 Advice
🔐 Cybersecurity
🙅‍♀️ Objections
13
poweredbycaffeine
WR Lieutenant
10
☕️
So you’re an appointment setting firm?

You provide no more value than the other hundred firms like yours already on the market.

What makes you different?
ThatNewAE
Big Shot
2
Account Executive - Mid enterprise
I was about to say this - there are one too many freelancers as well doing the "appointment setting" role these days!
jefe
Arsonist
0
🍁
Yup. This is NOTHING new.
Might make a few bucks but it most likely won't turn into anything big.
Beans
Big Shot
6
Enterprise Account Executive
Do you have partners lined up?
Sounds like you plan on running third party BDR/SDR work, a lot of companies are against that in my experience.
CuriousFox
WR Officer
3
🦊
😏
DataCorrupter
Politicker
1
Account Executive
Agreed. I've only heard people say that'll never outsource BDR/SDR functions, they'd rather hire their own team. Those who do work with them tend to do it as a last resort.
Diablo
Politicker
3
Sr. AE
It sounds like an outsourced company that generates leads. Will you have multiple partners/clients? How many people on team will target prospects for the same client?
Best is to pitch to the prospects you are calling on behalf of ‘partner’s name’, make sure you have an email for the partner company domain :)
sellcyber
Contributor
0
Founder
I am more leaning towards positioning it like " We help you connect and consult with cyber security firms that match your need and have expertise in your industry " than outsourced lead gen as it is too saturated.
poweredbycaffeine
WR Lieutenant
3
☕️
Why you? What expertise do you have to play matchmaker?
DataCorrupter
Politicker
3
Account Executive
In order for that to be successful, you need to have a really strong roster of mid-market companies execs at your disposal already... do you have that? If not, then you're not match-making, your lead generating.
kittychachas
Valued Contributor
0
VP/Director of Sales
First few questions that pop into my head:
What’s the need?
What pain are you solving for?
What do you know about their industry?
Why would anyone agree to meet with your partners?
poweredbycaffeine
WR Lieutenant
0
☕️
Who are these questions for?
kittychachas
Valued Contributor
0
VP/Director of Sales
OP
GDO
Politicker
2
BDM
lead gen always seems like a risky business to me. Do you get paid / lead or when a deal follows. What is your expertise or why would you do better than an internal SDR or other lead gen companies?
braintank
Politicker
2
Enterprise Account Executive
I wouldn't work for you
CuriousFox
WR Officer
3
🦊
Jesus replies in Sandstorm
LambyCorn
Arsonist
1
A mfkn E
not exactly a saturated market but not short either. good biz model if successful!
Revenue_Rambo
Politicker
1
Director, Revenue Enablement
This just reminds me of Knocked Up when they learn about the existence of Mr Skin website.
pirate
Big Shot
1
🦜☠️ Account Executive
Would offer the service for vendors directly. You might want to focus on EMEA as the market
ChumpChange
Politicker
0
Channel Manager
This isn't new and to be honest, the competition for this is pretty steep since they're other companies/agencies out there that do the same thing but are not locked into a single niche like CybSec. Can you make a living? I think so. Can you scale and build it where it powers itself... that's the bigger question.
Justatitle
Big Shot
0
Account Executive
how do you differentiate from the 500 others doing this?
AnchorPoint
Politicker
0
Business Coach
What am I missing... are there not a million of these already???
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