jacknair profile picture
jacknair profile picture

jacknair

SDR (Sales Development Rep)

Executive
Good Citizen
Member
+1

New Job

Hey Guys,

I am starting a new job in a few days wherein my KPIs would be mapped to the trials I can bring in.

Does anyone have experience with such a situation?

Could you help with messaging that has worked for you in the past?

👑 Sales Strategy
💌 Cold Emailing
👥 Social Selling
9

22 comments

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TennisandSales
Politicker
3
Head Of Sales
ahhh the good ole Product Led Growth approach. 

the approach should be the same really as any other SDR. 

except the CTA isnt a demo or a disco call with an AE. its to actually use the product. 

Hopefully the sign up process is easy. 

Ive done this and the sign up process was super hard and really drove down the number of ppl that actually signed up. 
jacknair
Executive
1
SDR (Sales Development Rep)
Thanks for the insight
Could you share the messaging used ?
bandabanda
Tycoon
2
Senior AE Mid Market
Was thinking the same thing as Tennis - sign up process should VERY overt. 

Messaging - use the search bar at the top for BDR/SDR help, there might be something there to help. Ask senior reps at your company what's working for them.

Basics
- what do you solve for customers? - see if you can talk to current customers and ask them WHY they signed up with you all. What was the differentiator? Talk to CS. 
- Put that stuff ^^ in your messaging. Use the language your customers use.
- be simple, concise. "Our product helps you accomplish X (pain). I might be completely off base here, but is that something you experience today?
- ask for interest or in your case "Would a free trial help you discern if we're a good fit?"

I just made these up on the spot so take them with a grain of salt. There's SO much content online about cadences for inbound and outbound.
jacknair
Executive
1
SDR (Sales Development Rep)
Thanks bandabanda
Notmyrealname
Politicker
2
AE
I can see marketing's dirty fingerprints all over this process
jacknair
Executive
1
SDR (Sales Development Rep)
From what I understand, social selling might be the core outbound strategy
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
Trials?
jacknair
Executive
1
SDR (Sales Development Rep)
Free trial signups
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
so basically the equivalent of an SDR getting someone for an AE to conduct a Discovery call with.
jacknair
Executive
2
SDR (Sales Development Rep)
Yes! Ensuring a smooth trial experience!
CuriousFox
WR Officer
1
🦊
Are you actually vetting people for real opportunities?
jacknair
Executive
0
SDR (Sales Development Rep)
Yes based on the the icp
Diablo
Politicker
0
Sr. AE
It really depends upon the product, use cases and subscription value. 
jacknair
Executive
0
SDR (Sales Development Rep)
Have you had an experience in the past ?
DungeonsNDemos
Big Shot
0
Rolling 20's all day
Did they give you any examples of how current SDRs are driving trials?
jacknair
Executive
0
SDR (Sales Development Rep)
From the conversations I had, Linkedin is the primary driver right now
SADNESSLieutenant
Politicker
0
Officer of ♥️
red flag.
jacknair
Executive
0
SDR (Sales Development Rep)
As in?
SADNESSLieutenant
Politicker
1
Officer of ♥️
as in thats oft out your control, ur usually the conversation starter and its up to the AE to close the trial
jacknair
Executive
0
SDR (Sales Development Rep)
Yeah so my productivity is not linked to the close, it’s linked to trial signups
Green flag?
SADNESSLieutenant
Politicker
1
Officer of ♥️
ah yes. indeed
Kosta_Konfucius
Politicker
0
Sales Rep
Does anyone intentionally do worse lol?

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