How can we personalize our outreach and engagement with prospects at scale?
Cody Seibold
Outreach
Pick One!
Attached poll
30%
53%
10%
7%
12
I am shocked at how people think the more emails you send out, the better you’ll do.
I would rather my team do 1 really good cold call than 100+ generic emails.
And you can’t personalize 100s-1000s emails.
I would rather my team do 1 really good cold call than 100+ generic emails.
And you can’t personalize 100s-1000s emails.
…or videos. But yeah, this quantity over quality + automation + AI +++ has not been good for the standout, well- researched outreach. It doesn’t stand out.
quality is a huge factor but quantity should not be disgarded
Yep. 100 mediocre emails is better than 1 great one.
This is the way. Personalization at scale does not mean sending out 5000 generic <insert here> blurbs.
It can be tough to balance the personalization with scale, but it can be done.
Well thought out calls should still be happening in 99% of situations.
Well thought out calls should still be happening in 99% of situations.
The cynic in me scans those and wonders which of those work.
Where's the "other" option?
Or "none of the above"?
I’m not watching a video, does that actually work?
It was okay for EdTech. I don't think many C-Suite in the private sector are going to watch you talk
It's hit-and-miss, I've found some people who really appreciate the fact we're taking the time to do the research and respond positively and I don't get many unsubscribes (maybe 3 or 4 that were flagged in OR), however, the respond rate is only at 2% or 3% not much better than sending personalized emails.
I have found that it is a unique way to stand out from all the other emails that are received. However still a very time consuming prospecting approach, so it is only for a handful of your top prospects.
Maybe as a follow up or after initial contact but for a cold email imbedding a video sounds like a lot of wasted time, just my two cents though
Get on the phooooooooooooooooooooooooooooooooone
Pick up the phone, it works and its what 80% of reps are too scared to do. When i think of the number of sales emails I get, no matter how personalized they immediately get filed.
Quality, well researched, personalized touch & brief. Do the work, use AI for light help-grammerly/lavender/chat gpt but review the work… cutting corners isn’t a recipe for success… and AI still needs lots of work.
First, you get rid of your cheesy profile picture. After that, you render yourself anonymous, to derive maximum value from this community.
After that, you take 12 seconds to type more than a single sentence. How can we personalize at scale is like asking 'how can I grow revenue?'.
Vague, generic, boring, and impossible to answer. We need context to what you are trying to do.
Welcome to the War Room/
After that, you take 12 seconds to type more than a single sentence. How can we personalize at scale is like asking 'how can I grow revenue?'.
Vague, generic, boring, and impossible to answer. We need context to what you are trying to do.
Welcome to the War Room/
For most products Quality will always be greater than Quantity.
Personalise personalise personalise
Content personalization is KING, over and out
The narcissist in me analyzed it and wondered what it was for.
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