Posting On LinkedIn

Every couple of months there is a push from leadership to start posting more on LinkedIn and start creating content. Which usually leads to every just posting when there is an upcoming webinar or a random Gartner report. The only likes are peers or the sales manager.


Has anyone found a system of posting relevant content that customers actually interact with?

๐Ÿ‘ฅ Social Selling
๐Ÿ‘จโ€๐Ÿ’ป LinkedIn
๐Ÿ“ฒ Social Media
14
Rallier
Politicker
6
SDR Manager and Consultant
Those types of posts will get you nowhere. The only time posting on LinkedIn can truly help you is if you sell to salespeople and the content you post is actually useful/interesting.
playerone
Politicker
1
Regional Account Executive
Agree. Your posts should be more than a redistribution channel because no one cares. The only engagement I get on those posts are from salespeople that are trying to sell lol
Kosta_Konfucius
Politicker
0
Sales Rep
Would you say LinkedIn is only useful for research and DM'ing
playerone
Politicker
2
Regional Account Executive
Itโ€™s great way to find out what your ICP cares about and engage
SaaSyBee
Politicker
0
Founder
This. My past 3 jobs have been sales selling into sales and LinkedIn is great for this. Otherwise, less so.
FoodForSales
Politicker
3
AE
That is Marketing's job. Then you can like or share what they have posted.
nomdeguerre
Executive
0
Account executive
Except they post the most useless nonsense. Nobody gives a shit that youโ€™re in the Gartner MQ for whatever.
jefe
Arsonist
2
๐Ÿ
Agreeing with @Rallierand @FoodForSales
FinanceEngineer
Politicker
1
Sr Director, sales and partnerships
I just have a set rotation coming from marketing. Most of it is BS, but I do post some things that I find relevant from time to time.
Pachacuti
Politicker
1
They call me Daddy, Sales Daddy
Make your posts part of your โ€œpersonal brandโ€. Cite a real life experience and how that intertwines with your work. Make it work for you, not your company.
TennisandSales
Politicker
1
Head Of Sales
yeaahh that is super common and drives NO value.
Let me guess, leadership pushes for ppl to post, but they never post anything super relevant or valuable them selves?

what i have done is:

try to give my opinion/take on certain trends in my industry

talk about specific areas of our platform that are helpful

highlight an interesting conversation I had with a prospect

conference recaps

sharing and commenting on our founders posts.
1nbatopshotfan
Politicker
1
Sales
Try and break it down systematically.

I usually do 2 company based posts a week, with my spin on them.
2 industry related posts, with my thoughts.
1 unrelated but it touches on my personal interests. If youโ€™re blinding hitting reshare it doesnโ€™t move the needle at all. You need to share and add your personality to the post/message.
CuriousFox
WR Officer
1
๐ŸฆŠ
People that reshare without commenting. What's the point?
1nbatopshotfan
Politicker
2
Sales
Hit that repost metric!
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
nope, I don't really post on there at all unless it's to just repost my company's stuff.
DevSomeBiz
Valued Contributor
0
Senior B2B Sales Guy.
Follow the accounts of the people you are trying to reach and find out what they care about. Write original content about that, and comment on their posts.

You need to use LI like a virtual trade show mixer. Join conversations, be interesting, and prospect.
playerone
Politicker
0
Regional Account Executive
My advice is that if youโ€™re going to build on LinkedIn make sure itโ€™s content that can go beyond what your company sells. As others have said the sales people that sell to sales people is a big a circle jerk. Selling to salespeople is not like sales to other departments. What industry are you in?
nomdeguerre
Executive
0
Account executive
Post things that would actually help your ICP do their job or interesting things about their industry. Nobody cares about you and your product.
Gasty
Notable Contributor
0
War Room Community Manager
Yes.
- those webinar shares never work, they do give a false satisfaction to the management that we all are helping in branding, so you can continue doing it
- what works on LinkedIn (apart from cringe posts) is personal anecdotes
- nobody wants to know how your tool has an X bell or a Y whistle
- everyone wants to know how your company is either a sucker which donโ€™t pay their interns
- or how your company is godly by making compensations a part of the JD

People on LI (actually everywhere) care about themselves more than they care about your product or webinar. If you can twist what youโ€™re saying and make it about them, itโ€™ll work.
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