In Q4 2022, 3 in 10 revenue leaders in tech decided to lower their sales teams’ quota as a precautionary measure to the macroeconomic trends. And by how much, you ask?
At least a whopping 20% or more!
Now, don't get me wrong, this was a sweet deal for us salespeople. But even after reducing targets, these leaders only managed to hit 75% of their 2022 revenue goals (compared to 90% in non-tech)
So, what did they do to make up for the 25% shortfall? Well, brace yourselves - they gave the boot to a quarter of their sales team. Yep, you heard that right.
Talk about balancing the budget, eh?
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