Once upon a time in the wild world of startups, founders often kicked off the party, luring in their first customers with their charm and Rolodex.
But to truly create a tidal wave of sales, these founders needed to pass the baton to a band of sales wizards.
Behold, the mystical Founding AE—a sales sorcerer who can not only seal deals but also conjure a legion of SDRs and AEs to dominate the marketplace.
Now, the Founding AE is one of the hardest roles to hire for. It is not an easy task to entice a proficient sales professional to abandon their comfortable job and join a small startup.
Lumos, armed with the enchanting Kelly Kriegshauser, not only managed this daring feat but also scaled Lumos’ revenue and sales team to incredible heights within 18 months.
So, what magical potion creates the ideal Founding AE? What expectations do such sales savages face? Did Lumos possess the magic beans already to ensure Kelly's seamless fit?
And most importantly, how does one transform from founder-led sales to sales-led sorcery?
Kelly unveils her epic saga of sales revival—a thrilling tale of grit, passion, inquisitiveness, and forging trust with Lumos’ CEO, Andrej Safundzic.
Dive into Kelly’s fantastical chronicle to know more.
https://bravado.co/pages/revenue-recap/founder-led-to-sales-led?utm_source=bravado&utm_medium=warroom&utm_campaign=revenuerecap&utm_content=founder_led_to_sales_led Recap
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