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Social Selling for BDRs

I understand there's about 5 different posts on social selling, but this is specifically for BDRs/BDMs. Does social selling work to set meetings? Does anyone have advice for how to best go about social selling as a BDR? I do not have experience in social selling, so it's not something I'm confident in training people on just yet. Studying up so I can do so, but first I wanted to come to a group of savages to hear what you have to say.

๐Ÿค Networking
๐Ÿ‘ฅ Social Selling
4
Rallier
Politicker
+9
Account Executive
it really depends on who your audience is. Do you sell to salespeople and marketers? then you might have more success.
BlueJays2591
Politicker
+6
Business Development Manager
Unfortunately no. I would love to sell to salespeople and marketing, but typically it's IT, Operations and Engineering.
Rallier
Politicker
+9
Account Executive
I can't imagine those types of people are very active on social media, especially LinkedIn
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TheDeplorable
Politicker
+7
AE
We tried it and it never took off. I would rather just pick up the phone!
BlueJays2591
Politicker
+6
Business Development Manager
It's being pushed heavily right now. not sure if it's something worthwhile or if it's just another stupid fad that will die out.ย 
Brando
Politicker
+7
SDR Manager
I work for an L&D saas and I haven't had any success social selling.ย 

That being said, I also run my VPs LinkedIn content (we're a tiny startup) and he usually gets a lead or two every month.

I'm beginning to think the industries I sell to care about titles ๐Ÿคฃ
3
Does "social selling" sell or suck?
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Discussion & Support : Social selling works or not? Why for each?
Discussion
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Social selling is great and has helped
+19
verbalzzzzzz , ย  MMMGood , ย  napped ย  and 19 people voted
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11
Does "Social Selling" on LinkedIn work?
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