Text or Call or Email

The leads that we get in our firm come as just emails and numbers, they have shown some interest in the products but I am not sure what should be the best approach.

An e-mail, a call, or a text, most of the sales department of my office is based on inside sales but mine is an entirely new field and I can't exactly use the old approach as it wasn't very efficent.


*I can't change the entry field to get the company name or socials.

best approach

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👑 Sales Strategy
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🧠 Advice
16
FinanceEngineer
Politicker
6
Sr Director, sales and partnerships
I would combo email and call. Either give them a call and if they don’t pick up (or even if they do) send an email. Or send an email and try calling if you don’t hear back. Just assume there are filters of some kind so you might not be able to get through. Also, leave a message!
Filth
Politicker
3
Live Filthy or Die Clean
YES "POWER PACK" that shit. Old trainer slang but it works. call & VM, email, and drop a calendar invite as well (reference their outreach and your attempt to connect in the meat of the invite).
CYSCharlie
Contributor
0
International Sales Executive
Thanks!
CYSCharlie
Contributor
2
International Sales Executive
Is it necessary to start at a call as I think it may come as too desperate? I was also going to do a similar combo but with text and call.
FinanceEngineer
Politicker
3
Sr Director, sales and partnerships
Nope, you can start with an email. Texting might be a little difficult, but depends on your target. I take texts less seriously, but that just be me. I usually text after I have built up a relationship with someone.
CYSCharlie
Contributor
0
International Sales Executive
I made a typo xd! I meant email and text. Ya, texts can be taken a little less seriously.
sketchysales
Politicker
0
Sales Manager
Call is best. Email first and you risk being out qualified. I dont want to assume but if you are anything like I was in the past, you are maybe a bit anxious about calling. Dont be. Just do it.
Diablo
Politicker
6
Sr. AE
Mix of call emails linkedin
CYSCharlie
Contributor
0
International Sales Executive
Any toolsfor finding the LinkedIn page of clients
Diablo
Politicker
1
Sr. AE
You can integrate linkedin with almost all tools including Zoominfo, Salesforce, Saleslot etc etc
CYSCharlie
Contributor
0
International Sales Executive
Thanks!
CuriousFox
WR Officer
6
🦊
Call then follow up with an email.
CYSCharlie
Contributor
0
International Sales Executive
what about text?
CuriousFox
WR Officer
2
🦊
Personally I feel that is a violation unless I've been given permission to text and have some kind of relationship built.
CYSCharlie
Contributor
1
International Sales Executive
Thanks for your views! I will surely keep it in mind
CRAG112
Valued Contributor
1
Account Executive
I really don't understand this concept.

Literally everyone has a cell phone. They are the standard. They are used to do pretty much everything and anything.

Making it a personal thing just makes no sense.
CYSCharlie
Contributor
0
International Sales Executive
Sarcastic? Wouldn't reaching their cell make the interaction smoother?
oldcloser
Arsonist
4
💀
People have a preferred method of communication. You won't know what it is until you've reached them on one of them. Answer? All 3.
CYSCharlie
Contributor
1
International Sales Executive
I was planning a text and email process, I will add calls to it too.
HVACexpert
Politicker
4
sales engineer
I would put texts last IMO. As @Diablo said, call and email and LinkedIn
CYSCharlie
Contributor
0
International Sales Executive
Any reason for not using texts? Ya, I added that to my to-do.
braintank
Politicker
3
Enterprise Account Executive
Most people don't like cold texts.

Assume you're selling b2b
CYSCharlie
Contributor
0
International Sales Executive
Wait i thought b2b would prefer cold texts, why though?
braintank
Politicker
3
Enterprise Account Executive
In my opinion it crosses a social boundary. Think about the other cold texts you receive, are any of them valuable?
HVACexpert
Politicker
1
sales engineer
Exactly IMO texts are informal, and people will be wary of getting text messages from people they don’t know. You also must realize their phone number listed could be personal and if you text that they might not be too happy.
CYSCharlie
Contributor
0
International Sales Executive
At times, Though ya they are mostly unvaluable.
CYSCharlie
Contributor
0
International Sales Executive
Thanks! I will keep that in mind.
js2458
Politicker
4
Enterprise SDR
As people stated, all three. But, certain circumstances where one is better than another. If you want to get ahold of someone while they are at an event - texting is by far the best. Was setting up meetings for SHRM recently and everyone was responding to their text. Would say calling is usually pretty good if you’re selling to people in sales - they seem to respect you more as they went thru the same grind.
CYSCharlie
Contributor
0
International Sales Executive
Thanks! What about emails is there a circumstance when they are preferred or are theyjust the average option?
js2458
Politicker
0
Enterprise SDR
Feel like they are really good at engaging qualified prospects…phones will likely be the best way to get demos but not the best at weeding out the unqualified in my experience.
CYSCharlie
Contributor
0
International Sales Executive
That makes sense!! Thanks for your insight
Beans
Big Shot
3
Enterprise Account Executive
The phone is your best tool, easy.
CYSCharlie
Contributor
0
International Sales Executive
If I couldn't make a directcall then?
BTQ
Politicker
3
Account Manager
1. Phone call
2. Email
3. LInkedIN
4. Sending Smoke signals
5. cold texting

With all the phishing scams out there I feel like its only good to text if you got permissions to do so.
CYSCharlie
Contributor
0
International Sales Executive
Can you explain smoke signals? I agree, with the rest of the list
BTQ
Politicker
1
Account Manager
Haha it's a joke - the native Americans used to communicate to each other using campfires and making smoke signals.
AnchorPoint
Politicker
3
Business Coach
The phone is STILL your best friend if you cannot be face to face.
CYSCharlie
Contributor
0
International Sales Executive
What if I can't reach the cell?
Justatitle
Big Shot
2
Account Executive
If calling them saves me from having to bang out emails I will make calls 10 times out of 10.
CYSCharlie
Contributor
0
International Sales Executive
it would be 10x10 faster too
Maximas
Tycoon
2
Senior Sales Executive
Calls come first then emails to follow,as Texting sounds more spammy to me!
CYSCharlie
Contributor
0
International Sales Executive
Why tho ain't text iswhat we all do?
CRAG112
Valued Contributor
1
Account Executive
I would shoot them an email letting them know I received their inquiry (I always list exactly what their inquiry was verbatim). And that I will be reaching out to them via phone. But feel free to schedule a time with me via email as well if that works, along with a potential agenda. Here's a link below.

Then I call them.
And I will text them letting them know the abridged version of what I said in the email.

If they aren't interested that's not my problem. It's my problem to qualify. One channel may not be enough.
CYSCharlie
Contributor
0
International Sales Executive
That's a brilliant approach I will integrate parts of it with my approach fs!!
Sunbunny31
Politicker
0
Sr Sales Executive 🐰
I put email, but only because there wasn't a "do both email and call" option. Call, most likely leave a voice mail, but tell them you'll send an email as well and to watch for it.
CYSCharlie
Contributor
1
International Sales Executive
Thanks! That may actually work out.
sketchysales
Politicker
0
Sales Manager
Always call first. Then follow up with an email. If no answer, voicemail and an email then with a follow up phone call.
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