C
C

CKamapguy

Sales Director

Fire Starter
Contributor

The data and ROI behind cold calling

I have always questioned the economics behind cold calling. Saw this on LI today. Almost 4 million calls. Reached 330,000 people. Made 33,000 meetings. Assuming closed 3300 deals. This is like 325,000 hours of work! That’s 163 people for a year.


To me the math doesn’t add up. I would have had to take all my millions in wages and come up with some better inbound warm generation tactics.


Further who has almost 4 million prospects!? Heck, a million?


👑 Sales Strategy
📞 Cold Calling
📖 Prospecting Stories
13

16 comments

Sort by:
UserNotFound
Politicker
8
Account Executive
Whaddya bet the script is something like “Hey [prospect name] you’re not expecting my call- feel free to tell me to kick rocks, but I just want 30sec to tell you about why your competitor has increased revenue by using [widget]! Can I have that 30 seconds?”
Kosta_Konfucius
Politicker
2
Sales Rep
That is the new one every influencer is saying
TheIncarceration
Politicker
3
SDR Manager
Feels like every few months they find a new way to say the same exact thing
jefe
Arsonist
5
🍁
LI has grown so tiresome.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
That plus the fact that I am now getting missionary outreach there...not in the platform that much unless I'm looking for someone.
ThatNewAE
Big Shot
4
Account Executive - Mid enterprise
Ah, the influenzaaa lyf.
Arzola
Valued Contributor
0
Business administration
hahahaha
Xthanthus
Good Citizen
2
Professional Territory Manager
I will take things that haven’t happened for $200 Alex… the math seems nonsensical.
Sunbunny31
Politicker
2
Sr Sales Executive 🐰
He's going to release the Golden Script - I guess we'll find out what's being said.
CKamapguy
Fire Starter
1
Sales Director
None of those stated numbers impress me. I don’t care to have it. Lol
Sunbunny31
Politicker
1
Sr Sales Executive 🐰
I'm just curious about what he finds so compelling.
finboi
Notorious Answer
2
Fi-nance
“I’m sure you weren’t expecting me to call out of the BLUE hahahahahaha”
“Is it ok if I take 16 seconds and explain why I’m calling and then you can decide if it makes sense to keep chatting?
“Great!!!!!!!”
“I’m calling from ORACLE and we have helped your competitors REDUCE WASTE BY 97% by implementing A WASTEFUL PROGRAM THAT NO CONSULTANT CAN HELP YOU WITH”
“What do you think?!!!!”
CKamapguy
Fire Starter
0
Sales Director
Ouch! LOL
Rallier
Politicker
1
SDR Manager and Consultant
You can listen to his team's cold calls on youtube. No idea if any of this works, but at least he shares a lot of content
Nairobi
Politicker
0
AE
Lmao yeah these are for sure exaggerated numbers. Very sad that many dumb sales managers will be all over this to prove that COLD CALL IS LIFE
VFG
Good Citizen
0
SDR
It’s the ARR-based nature of the industry. In startup land, it is disproportionately valuable relative to the actual unit economics because it helps them raise additional rounds of funding.

In more mature environments with high retention, new accounts are worth their weight in gold.

Related posts

2

Research B4 Cold Calls??

Discussion
🏰
📞
18
7

BOA ends cold calls by trainee brokers. What are your thoughts on cold calling?

Discussion
💌
📞
8
How do you feel about cold calling?
75% Important to the job
13% Waste of time
13% Warm calls only!
55 people voted
9

Masking phone numbers when outbound calling

Question
🧠
☁️
🛠
23
Bravado is a community of trusted sales professionals endorsed by their customers.
Apple Store logo
Products
The War Room Jobs Salary Guide Tech Sales U
Company
About Us How It Works Blog Bug Bounty
Contact
Press Careers
© 2024 Bravado Inc. All rights reserved.
Privacy Policy Legal and Privacy Center Sales Jobs
If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.