datnillawafer

Account Executive

Thoughts on using automation tools for VP/C-Suite outreach?

I've always had the philosophy that VP/C-level contacts are best left alone unless you're approaching them with a qualified conversation. However lately our SDR's have been booking meetings with automated messaging and I'm not sure if I'm missing out or if we're scorching our reputation to pick up a few lucky meetings. What do y'all think?

🔎 Prospecting

☁️ Software Tech

🛠 Tools

23 comments

Sort by:

Justatitle

Big Shot

Account Executive

Just because it’s automated doesn’t mean you can’t personalize a few messages

datnillawafer

Big Shot

Account Executive

That’s true. From the meetings I’ve seen come through those these have been pure automation plays which surprises me.

SaaSam

Politicker

Account Executive

My personal views on reaching out to high level contacts is as customized as possible with details relevant to specific person at specific company and as to the point as possible.

datnillawafer

Big Shot

Account Executive

That’s how I’ve always felt and had high conversion rates on those contacts, but now I’m starting to wonder if those execs would have converted anyway 🤔

SaaSam

Politicker

Account Executive

Throw a big net and you'll always end up with fish that need to be thrown back. Bait a large hook and the only ones you'll catch are large fish.

datnillawafer

Big Shot

Account Executive

That’s a good point. Maybe I’m an anomaly or handling them wrong but the meetings I’ve had that booked off automation have been pretty weak.

Marouk

Good Citizen

CEO

Nailed it! I know you are selling, I still want you to look like you care beyond the purchase order.

goose

Politicker

Sales Executive

I think it’s a terrible idea but I’m usually wrong about this stuff.

datnillawafer

Big Shot

Account Executive

Sales in a nutshell: trying to figure out the right way to do things you’ll be wrong about no matter what

CuriousFox

WR Officer

🦊

That would piss me off as a C-Level. If you're contacting me it better be personal for me and show value or I'm out and you're blocked.

FlintIronstag

Notorious Answer

Chief Marketing Officer

I do it. It works.

datnillawafer

Big Shot

Account Executive

Are you personalizing some/all of the messages or just using straight automation?

FlintIronstag

Notorious Answer

Chief Marketing Officer

All personalized dynamic insertion paired with a ringless voicemail. Put it on a workflow and then let it run.

Hambalang

Politicker

Enterprise AE

I've definitely seen some success with it. I mean ideally you'd want more personalization but it can get time consuming really fast. I think there's a middle ground though. You can have small elements of personalization while still using automation.

datnillawafer

Big Shot

Account Executive

I think there was something circulating about how only 20% of the message needs to be personalized to be effective or something like that. Do you have any go-to elements for personalization? I definitely spend way too much time on bespoke emails.

Hambalang

Politicker

Enterprise AE

Interesting... would love to see the link if you've got it. So I sell to eCommerce merchants. Some personalization variables I use are: Name, Company Name, eCommerce platform, and if they are using a competitor we have separate sequences. This is integral for email deliverability. If you send a ton of emails without personalization there's a chance it will mess with your email integrity.

My little spin is if it's an industry I'm into or a product that looks really cool, I'll throw in a compliment somewhere in there or ask a product question as if I'm looking to buy.

LordBusiness

Politicker

Chief Revenue Officer

Your burning the forest to clear a few trees

datnillawafer

Big Shot

Account Executive

That’s what I’m worried about. Especially when I see automated messages going to execs in companies I’m building up a case in.

Adored

Executive

Sales Director

All depends on how tailored the message is. If it feels like spam, then it probably is.

datnillawafer

Big Shot

Account Executive

Good way to gauge it! I think back to some of my early emails and cringe at the thought that they still exist on a mail server somewhere.

the_sonk_master

Opinionated

Account Manager

All depends on what you’re selling; if it’s a fairly common issue across the industry and something that is pretty standard that your company is the gold standard of dealing with: automation works If you’re not a well known company, competing in a very complex space, with a complex and very sophisticated product, less automation and more personalization

Marouk

Good Citizen

CEO

As a c-suite, I can tell you it won't make to me. My EA will have automated messages pulled from my inbox long before I get to see them.

Personal unsolicited mail on the other hand will get through where it is addressed to me and shows familiarity.

If you want 30 minutes to pitch - show me you at least bothered to learn about my business and engage with familiarity to my industry/business/me.

Cyberjarre

Politicker

BDR

Nailed it! I know you are selling, I still want you to look like you care beyond the purchase order.

Bravado is a community of trusted sales professionals endorsed by their customers.

Products

The War Room Jobs Salary Guide Tech Sales U

Company

About Us How It Works Blog Bug Bounty

Contact

Press Careers

If you are hired as a contract sales rep by a Bravado customer, we may ask you to prove access to the employee email account provided to you by that customer. This data will be shared with customers to track your sales productivity; customers can use this data to confirm you meet the minimum activity requirements to pay out your ramp stipend and commission.

datnillawafer

Thoughts on using automation tools for VP/C-Suite outreach?

23 comments

Related posts

What is your goto Linkedin automation tool?

What email tracking/sequencing tools are you using?

Should I be using a Sales Engagement tool? (Salesloft or Outreach, etc)