You do all this work to get the prospect on the calendar, dial into the Zoom ... waiting ... maybe they are just running late ... send email ... look nervous... yikes, just got 👻 🪦 ☠️.
This shit happens with sales prospects, but also outbounded candidates in a recruiting process, etc. I've always tried to build a foolproof system, but I'd love some suggestions.
Heres 1 thing I do: send a stealth reminder email the night before the call.
"Hey NAME, Read this <something relevant> today, thought you might find interesting. Looking forward to 4pm tomorrow. SM"
Something light n easy. But it doesn't always work, and sometimes it opens the door for a reply like: "Hey, super slammed tomorrow. Can we reschedule for next week?" 👻 💀