VP talking growth with Numbers ONLY : is it a concern?

Veterans, a quick understanding from how leadership styles work at your end


Does VPs only talk numbers with growth or is it numbers predominantly and attributes to support team , be able to navigate deal cycles better, etc been taken into account?


Would appreciate your inputs - which can be passed to leadership team as a part of OKR self objectives definition for next year as to what needs to be considered for growth


Please do drop your thoughts๐Ÿ™

How's it at your org?

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13
Pachacuti
Politicker
4
They call me Daddy, Sales Daddy
At the end of the day the only thing which matters is Revenue. If a VP of Sales isnโ€™t bringing in new revenue then itโ€™s time for a new VP of Sales.
Salespreuner
Big Shot
1
Regional Sales Director
Well, that's 100% right! But to get in to that revenue, doesn't he or she need to spend time to work, understand issues of not being able to sell through or atleast try coaching like 30 min a week for 2-3 weeks ?
NotCreativeEnough
Big Shot
0
Professional Day Ruiner
in my experience, the VP of sales job is to care about revenue. Coachings, 1-1's, trainings, etc is the job of the managers. That's the main reason there's multiple levels to management.

Managers make sure the team is properly trained, coached, and equipped to hit their goals. VP is in charge of determining goals to hit revenue target. In an ideal world, those 2 have an open line of communication so goals are realistic and necessary resources are being provided.
nomdeguerre
Executive
4
Account executive
Frankly, Iโ€™m not really sure what youโ€™re asking. A VP of Sales will always monitor how his department is doing by monitoring lagging indicators, i.e. revenue, pipeline, conversion rates etc. But then he or she should be driving those numbers through leading indicators, i.e. behaviors, competencies etc.

Unlike what people think you cannot coach to a number, you can only coach to behaviors and competencies. If you drive good inputs, the outputs will take care of themselves.
Salespreuner
Big Shot
1
Regional Sales Director
That's so right!! My question was if a VP only chases numbers without spending time to even understand what's happening or what's not working in terms of pipe building happening at the team, does it make sense if he still pushes to deliver numbers alone and keeps that as the only component to growth of that AE/SDR
As you rightly mentioned, growth would heavily rely on numbers , as a VP , that's his or her job even to make sure the team delivers
My question more so was, if someone doesn't spend time understanding issues and towards the EOY just maps numbers made for the growth of his/her team, as a VP, is it right or what else should be done?
nomdeguerre
Executive
1
Account executive
Most VP donโ€™t do want you are looking for, but they should. Frankly because most of them have no clue.
Salespreuner
Big Shot
1
Regional Sales Director
Insane truth this is ๐Ÿค
FinanceEngineer
Politicker
4
Sr Director, sales and partnerships
Ned to worry about it, as comp structure can be thrown on its head and screw your over.
Salespreuner
Big Shot
1
Regional Sales Director
Valid point here @FinanceEngineer. Can hit back hard - gotta watch out
1nbatopshotfan
Politicker
3
Sales
Chasing only revenue and not bookings can screw you as well. If they are singularly focused on the number theyโ€™ll never get to right mix of coaching etc that gets you there. Just because Nolan Ryan was the hardest thrower ever doesnโ€™t mean he was the greatest pitched ever.
CuriousFox
WR Officer
2
๐ŸฆŠ
You sure know how to paint a picture ๐Ÿฅณ
1nbatopshotfan
Politicker
1
Sales
Thanks! Autocorrect got me on pitcher but the story stands!
Salespreuner
Big Shot
1
Regional Sales Director
Your thoughts resonate right, thanks for chipping in and reiterating the importance out of numbers !
Sweetsuites
Valued Contributor
2
VP of Biz Dev
As a VP of Sales for the last 12 years, often we are required to report numbers โ€œup.โ€ But, an over fixation on numbers is problematic - just as an over fixation on activity for activityโ€™s sake is problematic.
All of that said, if you do not have results you should expect to have to explain that in terms of both your numbers and your activity.
Salespreuner
Big Shot
0
Regional Sales Director
Yeah that's right. And do you spend time with the team to improvise or try to hit the numbers ? If your team doesn't do those numbers (like 15-20% drop to target), how'd you go about growth for the team?
Sweetsuites
Valued Contributor
1
VP of Biz Dev
If my team is hitting all of the metrics - meaning the are hitting all of their numbers except the revenue number, either they are lying or they are lacking skill.
Kosta_Konfucius
Politicker
2
Sales Rep
Revenue is pretty much all the VP of Sales would care about, maybe revenue per deal and renewal rate. All other important metrics usually are tracked and talked about with director and below
Salespreuner
Big Shot
1
Regional Sales Director
Being in an approving authority as a VP , would it be better if he/she works with directors too to plan growth metric (majorly focused on rev/numbers, but include a few others too?)
Kosta_Konfucius
Politicker
1
Sales Rep
Absolutely I was more talking about what see from All hands calls and the few meetings we have with them. Typically we only talk about non revenue metrics if we missed our revenue goal to find a silver lining or area to improve
antiASKHOLE
Tycoon
1
Bravado's Resident Asshole
they only worry about numbers. it's their job
Salespreuner
Big Shot
0
Regional Sales Director
Hard truth, Amen!
jefe
Arsonist
1
๐Ÿ
I'd say revenue + growth
coletrain
Politicker
1
Account Executive
Everything should have numbers as an underlying focus. That's why the typical refrain of "make more calls, book more meetings, etc" gets tossed out.

However, I've found that when a growth mindset is encouraged, that propels numbers upwards due to a boost in morale and skills development.
Salespreuner
Big Shot
0
Regional Sales Director
True to every extent that growth mindset catalyses or propels numbers, big time. Sad reality is not many think that way ๐Ÿ™ˆ
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